Branding, Digital / 01.12.22 / Switch_Blog_Admin
Rethink How You Approach Your Collegiate Marketing Campaign

Your future starts here Find your career path Fulfill your dreams  Explore your potential Start Your Journey  Better Yourself There’s a good chance you’ve seen or heard a motivational phrase like these used in advertising for a college recently. It’s a classic approach in higher education marketing that most likely won’t go away any time...

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Branding, Digital / 06.22.21 / Switch_Blog_Admin
Sweets & Snacks: Stand Out on the Shelf and Online

You are you for a reason. You have defined human features and distinct characteristics. There’s no one else that’s an exact match of you, and so should be the case with your brand. Your product may exist alongside other products with similarities, but that doesn’t mean your brand or product should be mistaken for another....

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Digital / 05.12.21 / Switch_Blog_Admin
Marketing That Makes a Difference: Digital Experiences for a Local Non-Profit

This week is National Prevention Week. Each year around this observance, communities and organizations across the country come together to raise awareness about the importance of substance use prevention and positive mental health. We have been working with St. Louis non-profit, Addiction is Real, to create innovative, digital solutions to engage and inform parents on...

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Digital, Experiential / 05.06.21 / Switch_Blog_Admin
Digesting Data: How Important Is Data to the Creative Process?

We are in an endless loop where we are constantly consuming information just as outlets are collecting information from each of us. It’s a snake eating its own tail – we are being fed new content while unconsciously deciding the direction of the content in real-time that will be our next meal. Netflix has used...

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