Don’t Miss Out: Pop-ups present an opportunity.

Pop-up dinners, pop-up shops, pop-up galleries, pop-up magazines – the limited availability of products and experiences is becoming its own kind of marketing capital. One that brands are investing in, building upon and expanding into a boom of pop-up promotions worldwide. So how do you make a lasting impact with temporary tactics? At Switch, we...

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BullFrog’s Game Plan: Activating At The GoPro Mountain Games

Rock climbing, kayaking, mountain biking, and disc golf don’t usually fit into a day’s work, but Switch isn’t your usual workplace.

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Busch Racing is Back. And So Are We.

For the second year in a row, Switch is bringing the Busch brand to life at NASCAR races through fully engaging consumer experiences.

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Experiential / 05.18.16 / Joe Rekowski
Activating to the NASCAR Audience at-Track

We sat down with Switch Program Manager Joe Rekowski, who helps us bring to life at-track experiences for our clients, to learn about some trends and best practices for your NASCAR sponsorship.

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