{"version":"1.0","provider_name":"sw:tch blog","provider_url":"https:\/\/switch.us\/blog","author_name":"Switch Marketing Team","author_url":"https:\/\/switch.us\/blog\/author\/switch\/","title":"Evaluating the Investment of Activating at the Big Game - sw:tch blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"iMgySvMttL\"><a href=\"https:\/\/switch.us\/blog\/evaluating-investment-of-activating-at-big-game\/\">Evaluating the Investment of Activating at the Big Game<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/switch.us\/blog\/evaluating-investment-of-activating-at-big-game\/embed\/#?secret=iMgySvMttL\" width=\"600\" height=\"338\" title=\"&#8220;Evaluating the Investment of Activating at the Big Game&#8221; &#8212; sw:tch blog\" data-secret=\"iMgySvMttL\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/switch.us\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/01\/superbowl-sponsorship.jpg","thumbnail_width":1280,"thumbnail_height":575,"description":"Where there are people, there will be brands \u2013 and the Big Game is no exception. But is this level of sponsorship the smartest, most viable means of leading consumers to YOUR brand? We're not so sure. Here's why."}