{"id":1267,"date":"2014-05-20T21:27:38","date_gmt":"2014-05-20T21:27:38","guid":{"rendered":"http:\/\/www.theswitch.us\/blog\/?p=1267"},"modified":"2014-05-20T22:24:55","modified_gmt":"2014-05-20T22:24:55","slug":"festival-fundamentals-best-practices-music-festival-activations","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/festival-fundamentals-best-practices-music-festival-activations\/","title":{"rendered":"Music Festival Fundamentals: Best Practices for Activations"},"content":{"rendered":"
Summer is upon us, and we’re well into festival season. Music lovers across the country gather in venues big and small for days at a time providing brands a concentrated target audience to engage.\u00a0<\/address>\n

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Summer is coming (though its arrival is very slow for most of the country). It\u2019s a time for food, music and fun \u2013 all of which come together during a perennial summer activity \u2026 music festivals. And while some people see headliners and rock stars, brands see opportunity and engagement.<\/p>\n

Music festival attendees are primarily comprised of that golden egg of a target audience \u2013 millennials. They come in groups to hear their favorite bands, enjoy the warm weather and experience the atmosphere as a collective. The audience is primed to make an emotional connection and they are open to trying new things, which creates new opportunities.\u00a0<\/span><\/p>\n

As the music plays and they enjoy time with friends, it\u2019s the perfect time to offer them a new product, provide some helpful information or ask for their opinions. Your music festival activation can make all of these things happen. But, there are some things to keep in mind when preparing to make your mark at a festival:<\/p>\n