{"id":1375,"date":"2014-06-10T16:03:11","date_gmt":"2014-06-10T16:03:11","guid":{"rendered":"http:\/\/www.theswitch.us\/blog\/?p=1375"},"modified":"2014-06-12T15:03:10","modified_gmt":"2014-06-12T15:03:10","slug":"c2mtl-ideal-one-fully-understands","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/c2mtl-ideal-one-fully-understands\/","title":{"rendered":"C2MTL: An Ideal that No One Fully Understands"},"content":{"rendered":"
C2MTL is an\u00a0immersive three-day event that appeals to the left half of the brain, as well as the right, through a vast array of non-traditional experiences. Switch’s Executive Creative Director, Scott Burns, tells us what stood out in his mind.\u00a0<\/address>\n
\u00a0<\/address>\n

During a rather blurry moment, some time between Thursday and Friday as I bounced along to James Murphy\u2019<\/a>s remix of Paul Simon\u2019s Diamonds on the Souls of Her Shoes<\/i><\/a>,<\/i>\u00a0<\/i>I was abruptly reminded that just when I thought I had C2MTL<\/a> figured out \u2026 she threw me a curveball.<\/p>\n

C2MTL \u2013 Creative & Commerce Montreal \u2013 is a one-of-a-kind conference, hell bent on mashing creativity and commerce from the minds of Sid Lee, Cirque du Soleil, Fast Company and Microsoft. It\u2019s the kind of event that blows minds and leaves scars … the good kind.<\/p>\n

Having attended the first two installments, I felt I had a pretty good grip on things that would transpire over my three days \u2018n\u2019 change in Montreal. Serving as an\u00a0ambassador\u00a0for the non-conference, I had an unfair advantage, having been given a few peeks behind the curtain, a few notes of direction and all the input that comes with being part of an international collection of advocates.<\/p>\n

\"Scott<\/a><\/p>\n

Of course, things would evolve. Spaces would be shuffled, minds boggled, spirits elevated and goosebumps perked. But it wasn\u2019t until a moment \u2026 a collision \u2026 that I came to the realization that maybe no one is meant to fully understand C2.<\/p>\n

An engaged observer would have readily taken some common themes from the week, notably Community & Culture. Tony Hsieh<\/a> kicked this thread off with compelling coverage of how his passion for culture at\u00a0Zappos<\/a> has\u00a0dovetailed into the embrace of an entire community, manifesting itself as the Downtown Project<\/a>.<\/p>\n

Along the same lines, Nobel Peace Prize winner,\u00a0Professor Muhammad Yunus<\/a>,\u00a0inspired us all with his micro-lending initiatives and the philosophy of \u201ccopyleft\u201d vs. copyright. \u00a0Zita Cobb<\/a>, who was a personal highlight for me, drew gasps and squeals when proposing that along with nutritional information, everything we purchase should disclose where the money goes, thus elevating the economic health of the product.<\/p>\n

\"Scott<\/a><\/p>\n

Bjarke Ingels<\/a> outlined how he and his firm, BIG, are reinventing what communities look like, how they function and even how they come to be. Ray Davis, from <\/span>Umpqua Bank<\/a>,\u00a0taught us to consider a bank store. And <\/span>Bobby Dekyser<\/a>,\u00a0of DEDON, invited us all to his island (not all at once), so that we could absorb the passion and drive for life that he has instilled in his organizations.<\/span><\/p>\n

There were other highlights of course \u2013\u00a0presentations given by fantastic people that orbited the primary and growing themes.<\/p>\n

\"Scott<\/a><\/p>\n

Philip Sheppard<\/a> bamboozled us with his mind and his music, while <\/span>Denys Lapointe<\/a> danced to the sound of his own three-wheeled, electric instruments of inspiration. <\/span>Jonas Tahlin<\/a> spoke of ABSOLUT’s movement into the \u201cexperience economy,\u201d while <\/span>Esther Lee<\/a> demanded that we find the business that we are in \u2026 not what we make or deliver, but rather the emotional business we partake in.<\/span><\/p>\n

Andrew Wilson<\/a> made us all feel a bit better about ourselves when he acknowledged that the best, most creative ideas often do not lend themselves to easy execution; while Abigail Posner<\/a> peeled the onion on our culture of content, showcasing a beautiful world of connectivity and creativity.<\/p>\n

\"Scott<\/a><\/p>\n

Stefan Sagmeister\u2019s<\/a> presentation on happiness, was indeed, really happy. As a slightly hungover attendee, I embraced each installation and nugget of information as my own Prozac, chomping down and speeding up as he got us standing and singing.<\/span><\/p>\n

Catherine Hoke<\/a> proved to be the bravest person in the room, while James Murphy<\/a> convinced me that someone needs to produce a TV show of him and Louis CK <\/a>walking around New York City making fun of life, and themselves.<\/p>\n

Finally, James Cameron<\/a>. Standing out as the best keynote of the three C2MTL events, Cameron dazzled with his engagement, taking each and every question on as if it were one of his adventurous expeditions or audacious movie productions. He had many great quotes \u2026 which I highlight here<\/a>. I was left with a feeling of invincibility. A sense of freedom. The warmth of knowing fulfillment was, and is, possible.<\/p>\n

\"Scott<\/a><\/p>\n

Of course there was more. The space was fantastic, once again. <\/span>Cirque<\/a> and their troupes added the usual sense of wonder and levity. The Habs won \u2026 then lost. Networking evolved into \u2018friendshipping,\u2019 as I once again left Canada with more personal, real, human connections than I arrived with.<\/span><\/p>\n

Cindy Gallop said it best when noting that this conference \u2026 event \u2026 or whatever it is \u2026 was different. We often sign up for conferences we dread attending \u2026 and do so at arms length.\u00a0Why do we go?\u00a0 Because we\u2019re social animals \u2026 and the social aspect is enough to draw us out of our burrows and Hobbit holes.\u00a0<\/span>But C2MTL has become something bigger. It has become an idea \u2026 an ideal \u2026 that we seek not just while bouncing around Montreal, but in our daily lives as well.<\/p>\n

 <\/p>\n

 <\/p>\n

To learn more about what was learned at C2MTL, please contact Scott at scottb@theswitch.us<\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

C2MTL is an immersive three-day event that appeals to the left half of the brain as well as the right through a vast array of non-traditional experiences. 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