{"id":2692,"date":"2015-03-11T21:19:30","date_gmt":"2015-03-11T21:19:30","guid":{"rendered":"http:\/\/www.theswitch.us\/blog\/?p=2692"},"modified":"2015-04-01T19:07:26","modified_gmt":"2015-04-01T19:07:26","slug":"hate-love-relationship-daylight-saving-time","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/","title":{"rendered":"A Hate-Love Relationship With Daylight Saving Time"},"content":{"rendered":"
An extra hour of sun is a well-received change after a long winter. People are already spending more time outside. For us, that means cranking the activation level to 11. <\/address>\n

 
\nFrom a very early age, I\u2019ve been aware that I\u2019m a \u201cwinter.\u201d This isn\u2019t just some Color Me Beautiful<\/a> finding. It\u2019s accurate. I love the snow and the cold. I enjoy when the skies are gray. And I especially love \u201cfalling back\u201d \u2013 when it gets dark around 4 p.m. What can I say? I love the nightlife. I like to boogie.<\/p>\n

So this past weekend, when we sprang forward and Daylight Saving Time yet again reared its sunny, hour-stealing head, I was understandably miffed. And I\u2019m not the only one. John Oliver asks why it\u2019s still a thing.<\/a> Hello Giggles has captured every expression I\u2019ve made<\/a> over the subject. I won\u2019t get into the whole history of the matter, but it has nothing to do with farmers<\/a>. At all. In fact, they aren\u2019t even fans. And neither are those marketers who rely on TV to share their brand messages<\/a>. It shouldn\u2019t be a shock; unsurprisingly, when presented with more daylight, people stay out longer. So ratings drop, reach and frequency drops and fewer people see your TV spots.<\/p>\n

Haters gonna hate, right?<\/p>\n

\"taylor-haters-gonna-hate\"<\/a><\/p>\n

Setting my personal feelings aside (must I? I must.), let\u2019s revisit that bit about TV ratings going down because people are going out and about, and staying out longer. That\u2019s a perfect platform for creating one-on-one engagement, an ideal platform for \u2026 wait for it \u2026 experiential.<\/p>\n

Now that consumers have left hibernation and are starting to wander bleary eyed into the saved light of day, it\u2019s time to not only reset our clocks, but also our marketing plans and engagement strategies.<\/p>\n

Experiential marketing moves brands into the \u201clive\u201d space – a space without limitations, where brands can make a meaningful connection with consumers about their product or service. Why is this important? These connections result in purchase decisions. The one-on-one interaction \u2013 during which a consumer has the ability to touch, smell or sample a product, or even see a demonstration \u2013 can alter the course within a brand\u2019s purchase funnel, sometimes resulting in a more immediate jump from awareness to consideration set to purchase.<\/p>\n

But experiential is about so much more than just getting a sample in hands or a demonstration in front of eyes. The experience surrounding that exchange can be what takes your brand from one-on-one to one-on-many. Word-of-mouth communication \u2013 especially social \u2013 brings your event experience to the masses. If the experience is noteworthy and your call to action includes social outreach, your audience can grow exponentially.<\/p>\n

We at Switch have been busily preparing for this high time, getting ready to engage with hundreds of thousands of consumers via sporting events, music festivals and community days all over North America. Can losing one hour of sleep influence the trajectory of your marketing plan, give you more meaningful connections with consumers, open you to a whole new audience and create an entirely new channel for your brand? Yes, with the right partner.<\/p>\n

Take back that hour, make it your time and use it to fuel your brand\u2019s experiential revolution for spring\/summer\/fall 2015. And this November, as you and your clock fall back, rest assured with that extra shut-eye that you moved the needle.<\/p>\n

Nicole, clinging to the final days of winter, can be reached at\u00a0nicolep@theswitch.us<\/a>.<\/h2>\n","protected":false},"excerpt":{"rendered":"

An extra hour of sun is a well-received change after a long winter, and people are spending more time outside. For us, that means cranking the activation level to 11.<\/p>\n","protected":false},"author":19,"featured_media":2724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,2,1],"tags":[],"class_list":["post-2692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-featured","category-featured-home"],"yoast_head":"\nA Hate-Love Relationship With Daylight Saving Time<\/title>\n<meta name=\"description\" content=\"An extra hour of sun is a well-received change after a long winter, and people are spending more time outside. For us, that means cranking the activation level to 11.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Hate-Love Relationship With Daylight Saving Time\" \/>\n<meta property=\"og:description\" content=\"An extra hour of sun is a well-received change after a long winter, and people are spending more time outside. For us, that means cranking the activation level to 11.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/\" \/>\n<meta property=\"og:site_name\" content=\"sw:tch blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-11T21:19:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-01T19:07:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/03\/daylight-saving-time-nicole.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Switch Marketing Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Switch Marketing Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/\"},\"author\":{\"name\":\"Switch Marketing Team\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\"},\"headline\":\"A Hate-Love Relationship With Daylight Saving Time\",\"datePublished\":\"2015-03-11T21:19:30+00:00\",\"dateModified\":\"2015-04-01T19:07:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/\"},\"wordCount\":592,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/daylight-saving-time-nicole.jpg\",\"articleSection\":[\"Culture\",\"Featured\",\"Featured Home\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/\",\"name\":\"A Hate-Love Relationship With Daylight Saving Time\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/daylight-saving-time-nicole.jpg\",\"datePublished\":\"2015-03-11T21:19:30+00:00\",\"dateModified\":\"2015-04-01T19:07:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\"},\"description\":\"An extra hour of sun is a well-received change after a long winter, and people are spending more time outside. For us, that means cranking the activation level to 11.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/#primaryimage\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/daylight-saving-time-nicole.jpg\",\"contentUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/daylight-saving-time-nicole.jpg\",\"width\":1280,\"height\":575,\"caption\":\"muscle-milk-sampling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/hate-love-relationship-daylight-saving-time\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/switch.us\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Culture\",\"item\":\"https:\\\/\\\/switch.us\\\/blog\\\/category\\\/culture\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A Hate-Love Relationship With Daylight Saving Time\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/\",\"name\":\"sw:tch blog\",\"description\":\"sw:tch board\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/switch.us\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\",\"name\":\"Switch Marketing Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"caption\":\"Switch Marketing Team\"},\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/author\\\/switch\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Hate-Love Relationship With Daylight Saving Time","description":"An extra hour of sun is a well-received change after a long winter, and people are spending more time outside. For us, that means cranking the activation level to 11.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/","og_locale":"en_US","og_type":"article","og_title":"A Hate-Love Relationship With Daylight Saving Time","og_description":"An extra hour of sun is a well-received change after a long winter, and people are spending more time outside. For us, that means cranking the activation level to 11.","og_url":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/","og_site_name":"sw:tch blog","article_published_time":"2015-03-11T21:19:30+00:00","article_modified_time":"2015-04-01T19:07:26+00:00","og_image":[{"width":1280,"height":575,"url":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/03\/daylight-saving-time-nicole.jpg","type":"image\/jpeg"}],"author":"Switch Marketing Team","twitter_misc":{"Written by":"Switch Marketing Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/#article","isPartOf":{"@id":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/"},"author":{"name":"Switch Marketing Team","@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c"},"headline":"A Hate-Love Relationship With Daylight Saving Time","datePublished":"2015-03-11T21:19:30+00:00","dateModified":"2015-04-01T19:07:26+00:00","mainEntityOfPage":{"@id":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/"},"wordCount":592,"commentCount":0,"image":{"@id":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/#primaryimage"},"thumbnailUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/03\/daylight-saving-time-nicole.jpg","articleSection":["Culture","Featured","Featured Home"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/","url":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/","name":"A Hate-Love Relationship With Daylight Saving Time","isPartOf":{"@id":"https:\/\/switch.us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/#primaryimage"},"image":{"@id":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/#primaryimage"},"thumbnailUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/03\/daylight-saving-time-nicole.jpg","datePublished":"2015-03-11T21:19:30+00:00","dateModified":"2015-04-01T19:07:26+00:00","author":{"@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c"},"description":"An extra hour of sun is a well-received change after a long winter, and people are spending more time outside. For us, that means cranking the activation level to 11.","breadcrumb":{"@id":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/#primaryimage","url":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/03\/daylight-saving-time-nicole.jpg","contentUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/03\/daylight-saving-time-nicole.jpg","width":1280,"height":575,"caption":"muscle-milk-sampling"},{"@type":"BreadcrumbList","@id":"https:\/\/switch.us\/blog\/hate-love-relationship-daylight-saving-time\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/switch.us\/blog\/"},{"@type":"ListItem","position":2,"name":"Culture","item":"https:\/\/switch.us\/blog\/category\/culture\/"},{"@type":"ListItem","position":3,"name":"A Hate-Love Relationship With Daylight Saving Time"}]},{"@type":"WebSite","@id":"https:\/\/switch.us\/blog\/#website","url":"https:\/\/switch.us\/blog\/","name":"sw:tch blog","description":"sw:tch board","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/switch.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c","name":"Switch Marketing Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","caption":"Switch Marketing Team"},"url":"https:\/\/switch.us\/blog\/author\/switch\/"}]}},"_links":{"self":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/2692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/comments?post=2692"}],"version-history":[{"count":16,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/2692\/revisions"}],"predecessor-version":[{"id":2816,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/2692\/revisions\/2816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/media\/2724"}],"wp:attachment":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/media?parent=2692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/categories?post=2692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/tags?post=2692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}