{"id":3122,"date":"2015-07-22T16:09:22","date_gmt":"2015-07-22T16:09:22","guid":{"rendered":"http:\/\/www.theswitch.us\/blog\/?p=3122"},"modified":"2015-08-18T17:55:16","modified_gmt":"2015-08-18T17:55:16","slug":"bosch-training","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/bosch-training\/","title":{"rendered":"Case in Point: Bosch Training"},"content":{"rendered":"
When a product demo involves chop saws and hammer drills and targets seasoned professionals, your brand ambassadors need to know their stuff. But unlike many mobile tours, the highly efficient Bosch Power Tour hinged on something else \u2013 independence.\u00a0<\/address>\n

 
\nBuilt for durability and performance, Bosch\u2019s top-of-the-line tools attract trade professionals \u2013 folks who drill, measure, saw and construct on the daily for a living. It\u2019s not enough to simply demonstrate the functionality and innovation of these tools; we also need to drive purchase.<\/p>\n

The Bosch Power Tour<\/h1>\n

The 26-week Bosch Power Tour<\/a> is divided into five separate territories in the US and Canada, each led by a Tour Manager. Switch mapped out nearly 500 stops at home improvement stores \u2013 from big box to mom-and-pop shops \u2013 to secure tool demonstrations and point-of-sale setup. Our primary focus is end users of the product, but we are also cognizant of the potential to strengthen retailer relationships along the way.<\/p>\n

Unlike other programs that featured a band of brand ambassadors, our five Tour Managers are flying solo. Well \u2013 not entirely. They have constant support from our program managers here at Switch HQ, and they have SMRT\u2122<\/a> (our mobile reporting tool) at their fingertips. But as far as transporting + setting up the experience and engaging with the target, each leg of the tour is a one-person show. The five Tour Managers are trained to talk tools with pros, manage data capture and boost sales solo. Now that’s efficient.<\/p>\n

Training with the Pros<\/h1>\n

When sourcing applicants for the Tour Manager positions, we knew a passion for and thorough understanding of power tools was table stakes. With Tour Managers being able to relate to the target demo\u2019s pain points, they could more efficiently demonstrate and promote Bosch\u2019s line of products.<\/p>\n

\"bosch-power-tour\"<\/p>\n

For more than a week, the Bosch trainer imparted copious product knowledge to our trainees in our space, educating the team on what differentiates Bosch products from the competition. Rigorous hands-on demonstrations facilitated a unique chance for our team to see the tools in action as they drilled into buckets of solid concrete and sliced through lumber as though it were a soft cheese.<\/p>\n

\"bosch-power-tour-training-outside\"<\/p>\n

Making the Sale At Bosch Standards<\/h1>\n

Once people experience the tools on the tour, they have the opportunity to purchase on-site. Each event is positioned to feature special pricing and promotional offerings for Bosch corded and cordless power tools, accessories and measuring tools. So naturally we have to ensure our drill-wielding, sawdust-covered, work boots-wearing mobile team understand the sales process.<\/p>\n

When it comes to consumer engagement, the Tour Manager is trained to hit key talking points: event-only deals, new product features and promotional door prizes. He or she uses SMRT, the Switch Mobile Reporting Tool, for tracking product buy-in and sell-through numbers. SMRT also allows Tour Managers to log data and insights such as attendance numbers, consumer feedback and optimal engagement times. Both individuals at Switch HQ and Bosch can access SMRT to view sales performance and tour highlights.<\/p>\n

\"bosch-power-tour-sales\"<\/p>\n

Powering On-the-Road Success<\/h1>\n

With 4-5 events\/week for each leg of the tour, Tour Managers are constantly moving around their designated territory. They might be in Bloomington, IL one week and Tulsa, OK the next. Multiply that by five (to account for all tours), and you have a pretty robust schedule. From booking hotels on a budget to staying organized on the road, we transferred our \u201croad warrior\u201d know-how<\/a> to our Tour Managers. And let\u2019s not forget DOT training. Before handing over the keys of each van + trailer to our crew, our DOT expert, Thad,<\/a> ensured they passed a series of tests \u2013 alcohol & drug substance abuse training, distracted drivers training CSA (Compliance, Safety Accountability) training and more.<\/p>\n

Real-time Reporting Enables Independence<\/h1>\n

The tour started showing tremendous results almost immediately upon launch. Relying heavily on SMRT, the tour managers can communicate sales performance and valuable insights to Switch and the client. With more than 50% of the tour stops remaining, we\u2019re ready to apply findings to make the tour engagements even stronger moving forward.<\/p>\n

From Boston to Dallas to Vancouver, Bosch Power Tour will be heading toward a city near you. Learn more at BoschPowerTour.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When a product demo involves chop saws and hammer drills and targets seasoned professionals, your brand ambassadors need to know their stuff. But unlike many mobile tours, the highly efficient Bosch Power Tour hinged on something else \u2013 independence. <\/p>\n","protected":false},"author":19,"featured_media":3160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,6,1],"tags":[],"class_list":["post-3122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-spotlight","category-experiential","category-featured-home"],"yoast_head":"\nCase in Point: Bosch Training - sw:tch blog<\/title>\n<meta name=\"description\" content=\"When a product demo involves chop saws and hammer drills and targets seasoned professionals, your brand ambassadors need to know their stuff.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/switch.us\/blog\/bosch-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case in Point: Bosch Training - sw:tch blog\" \/>\n<meta property=\"og:description\" content=\"When a product demo involves chop saws and hammer drills and targets seasoned professionals, your brand ambassadors need to know their stuff.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/switch.us\/blog\/bosch-training\/\" \/>\n<meta property=\"og:site_name\" content=\"sw:tch blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-22T16:09:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-18T17:55:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/07\/bosch-power-tour1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Switch Marketing Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Switch Marketing Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/\"},\"author\":{\"name\":\"Switch Marketing Team\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\"},\"headline\":\"Case in Point: Bosch Training\",\"datePublished\":\"2015-07-22T16:09:22+00:00\",\"dateModified\":\"2015-08-18T17:55:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/\"},\"wordCount\":701,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/bosch-power-tour1.jpg\",\"articleSection\":[\"Client Spotlight\",\"Experiential\",\"Featured Home\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/\",\"name\":\"Case in Point: Bosch Training - sw:tch blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/bosch-power-tour1.jpg\",\"datePublished\":\"2015-07-22T16:09:22+00:00\",\"dateModified\":\"2015-08-18T17:55:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\"},\"description\":\"When a product demo involves chop saws and hammer drills and targets seasoned professionals, your brand ambassadors need to know their stuff.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/#primaryimage\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/bosch-power-tour1.jpg\",\"contentUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/bosch-power-tour1.jpg\",\"width\":1280,\"height\":575},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/bosch-training\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/switch.us\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Client Spotlight\",\"item\":\"https:\\\/\\\/switch.us\\\/blog\\\/category\\\/client-spotlight\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case in Point: Bosch Training\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/\",\"name\":\"sw:tch blog\",\"description\":\"sw:tch board\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/switch.us\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\",\"name\":\"Switch Marketing Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"caption\":\"Switch Marketing Team\"},\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/author\\\/switch\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case in Point: Bosch Training - sw:tch blog","description":"When a product demo involves chop saws and hammer drills and targets seasoned professionals, your brand ambassadors need to know their stuff.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/switch.us\/blog\/bosch-training\/","og_locale":"en_US","og_type":"article","og_title":"Case in Point: Bosch Training - sw:tch blog","og_description":"When a product demo involves chop saws and hammer drills and targets seasoned professionals, your brand ambassadors need to know their stuff.","og_url":"https:\/\/switch.us\/blog\/bosch-training\/","og_site_name":"sw:tch blog","article_published_time":"2015-07-22T16:09:22+00:00","article_modified_time":"2015-08-18T17:55:16+00:00","og_image":[{"width":1280,"height":575,"url":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/07\/bosch-power-tour1.jpg","type":"image\/jpeg"}],"author":"Switch Marketing Team","twitter_misc":{"Written by":"Switch Marketing Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/switch.us\/blog\/bosch-training\/#article","isPartOf":{"@id":"https:\/\/switch.us\/blog\/bosch-training\/"},"author":{"name":"Switch Marketing Team","@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c"},"headline":"Case in Point: Bosch Training","datePublished":"2015-07-22T16:09:22+00:00","dateModified":"2015-08-18T17:55:16+00:00","mainEntityOfPage":{"@id":"https:\/\/switch.us\/blog\/bosch-training\/"},"wordCount":701,"commentCount":0,"image":{"@id":"https:\/\/switch.us\/blog\/bosch-training\/#primaryimage"},"thumbnailUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/07\/bosch-power-tour1.jpg","articleSection":["Client Spotlight","Experiential","Featured Home"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/switch.us\/blog\/bosch-training\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/switch.us\/blog\/bosch-training\/","url":"https:\/\/switch.us\/blog\/bosch-training\/","name":"Case in Point: Bosch Training - sw:tch blog","isPartOf":{"@id":"https:\/\/switch.us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/switch.us\/blog\/bosch-training\/#primaryimage"},"image":{"@id":"https:\/\/switch.us\/blog\/bosch-training\/#primaryimage"},"thumbnailUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/07\/bosch-power-tour1.jpg","datePublished":"2015-07-22T16:09:22+00:00","dateModified":"2015-08-18T17:55:16+00:00","author":{"@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c"},"description":"When a product demo involves chop saws and hammer drills and targets seasoned professionals, your brand ambassadors need to know their stuff.","breadcrumb":{"@id":"https:\/\/switch.us\/blog\/bosch-training\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/switch.us\/blog\/bosch-training\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/switch.us\/blog\/bosch-training\/#primaryimage","url":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/07\/bosch-power-tour1.jpg","contentUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2015\/07\/bosch-power-tour1.jpg","width":1280,"height":575},{"@type":"BreadcrumbList","@id":"https:\/\/switch.us\/blog\/bosch-training\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/switch.us\/blog\/"},{"@type":"ListItem","position":2,"name":"Client Spotlight","item":"https:\/\/switch.us\/blog\/category\/client-spotlight\/"},{"@type":"ListItem","position":3,"name":"Case in Point: Bosch Training"}]},{"@type":"WebSite","@id":"https:\/\/switch.us\/blog\/#website","url":"https:\/\/switch.us\/blog\/","name":"sw:tch blog","description":"sw:tch board","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/switch.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c","name":"Switch Marketing Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","caption":"Switch Marketing Team"},"url":"https:\/\/switch.us\/blog\/author\/switch\/"}]}},"_links":{"self":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/3122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/comments?post=3122"}],"version-history":[{"count":22,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/3122\/revisions"}],"predecessor-version":[{"id":3218,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/3122\/revisions\/3218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/media\/3160"}],"wp:attachment":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/media?parent=3122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/categories?post=3122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/tags?post=3122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}