{"id":3259,"date":"2015-09-14T17:10:06","date_gmt":"2015-09-14T17:10:06","guid":{"rendered":"http:\/\/www.theswitch.us\/blog\/?p=3259"},"modified":"2015-09-22T20:24:02","modified_gmt":"2015-09-22T20:24:02","slug":"dashboard-confessional-one-interns-journey-loving-st-louis","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/dashboard-confessional-one-interns-journey-loving-st-louis\/","title":{"rendered":"Dashboard Confessional \u2013 One Intern\u2019s Journey to Loving STL"},"content":{"rendered":"
Fresh out of college and stepping into a new town,\u00a0Switch intern Jordan had no idea how quickly she would learn to love St. Louis. Now a full-time addition to the account team, she shares in this post how the 66 Reasons to Love St. Louis campaign has made her as familiar with The Lou as any native.<\/address>\n

 <\/p>\n

Think about your favorite city. It could be your hometown, college town or your go-to vacation spot. What do you love most about it? Where\u2019s the best spot to grab a burger? Where do you kick off your Friday night? Which local shops deserve more hype? What are the best places you haven\u2019t yet discovered?<\/p>\n

It would likely take you weeks to determine a definitive list, and even then it may fall short.<\/p>\n

Want an even tougher challenge? Try curating a list for a city you don\u2019t yet know enough to even like, much less love, that will resonate with its citizens.<\/p>\n

66 Reasons to Love St. Louis<\/h1>\n

This summer, Switch had the task of identifying 66 Reasons to Love St. Louis<\/a> on behalf of partner agency Venables Bell & Partners and its client Phillips 66. This should be a piece of cake for an experiential agency born and bred in the STL, right? Busch Stadium. City Museum. Forest Park. There are endless reasons to love the Gateway to the West. But the 66 Reasons campaign aims to go deeper \u2013 giving everyone from native St. Louisians to recent transplants new reasons to love old favorites and new places to discover in St. Louis.<\/p>\n

\"Levine<\/a>

Levine Hat Company represents one of the 66 Reasons featured in the campaign.<\/p><\/div>\n

Speaking of transplants, my experience with this project was a little different from the other \u201cSwitchers\u201d on the team. While they were swapping nostalgic tales of Ted Drewes and the Hi-Pointe, I was still learning the difference between Interstate 64 and Highway 40 (hint: there isn\u2019t one). I joined Switch in June. Status: intern, origin: Oklahoma. As the girl who could count on one hand the things she knew about St. Louis, to say there was a learning curve is quite the understatement.<\/p>\n

Girl Meets City<\/h1>\n

Switch was in the middle of preparing the campaign 66 Reasons to Love St. Louis, and I was put on the fast track to learning all about what people find special about the Gateway to the West. Specifically, my role involved daily ventures to the Reasons to capture each site with my trusty DSLR. What better way to learn about your new city than to gas up and go explore? GPS turned out to be the real MVP in this assignment, along with my co-intern \u2013 St. Louis native, Daisy. (Yes I was literally driving Miss Daisy!) We soon found that we were both discovering St. Louis; most of the list was new to me, but Daisy was also learning new things about her hometown.<\/p>\n

\"gioias-deli\"<\/a>

Gioia’s Deli is one of the 66 Reasons featured in the campaign.<\/p><\/div>\n

That is truly the heart of the 66 Reasons to Love St. Louis program: Rediscovering the city you thought you knew. Sponsored by Phillips 66, the campaign is an inspiration to folks of all ages and origins to elevate the St. Louis community. Phillips 66 is even incentivizing participation with the chance to win 66 months of FREE gas! Awesome, I know!<\/p>\n

Gas Up and Get Going!<\/h1>\n

To get involved, visit the website, 66reasonsstl.com<\/a>, and comb through the 66 Reasons. Then check-in on social media at each location and use the hashtags, #STL66 #contest.<\/p>\n

\"phillips66-reasons-to-love-stl\"<\/a><\/p>\n

Between stops, don\u2019t miss Phillips 66\u2019s gift to the city, a fabulous mural designed and painted by local father-daughter duo Liza and Robert Fishbone. Housed on the KDHX building in Grand Center, the mural represents each of the 66 Reasons<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fresh out of college and stepping into a new town,\u00a0Switch intern Jordan had no idea how quickly she would learn to love St. Louis. Now a full-time addition to the account team, she shares in this post how the 66 Reasons to Love St. Louis campaign has made her as familiar with The Lou as any native.<\/p>\n","protected":false},"author":19,"featured_media":3265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2,1],"tags":[],"class_list":["post-3259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiential","category-featured","category-featured-home"],"yoast_head":"\nDashboard Confessional \u2013 One Intern\u2019s Journey to Loving STL - sw:tch blog<\/title>\n<meta name=\"description\" content=\"Fresh out of school and stepping into a new town, Jordan Leatherman had no idea what was in store for in St. Louis as a Switch intern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/switch.us\/blog\/dashboard-confessional-one-interns-journey-loving-st-louis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dashboard Confessional \u2013 One Intern\u2019s Journey to Loving STL - 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