{"id":3278,"date":"2015-09-21T17:51:36","date_gmt":"2015-09-21T17:51:36","guid":{"rendered":"http:\/\/www.theswitch.us\/blog\/?p=3278"},"modified":"2016-01-29T18:05:37","modified_gmt":"2016-01-29T18:05:37","slug":"driven-hope-switch-partners-martin-truex-jr-foundation","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/driven-hope-switch-partners-martin-truex-jr-foundation\/","title":{"rendered":"Driven With Hope \u2013 Switch Partners With Martin Truex Jr. Foundation"},"content":{"rendered":"
September draws awareness for ovarian and childhood cancers, both of which are at the center of Martin Truex Jr. Foundation’s efforts. Switch was honored to partner with MTJF and provide updated branding that reflects the organization’s mission to raise awareness and donations for underfunded research.<\/address>\n

 
\nDaytona. Talladega. Brickyard. The Chase. Switch is no stranger to the borderline-cult sport of stock car racing. For decades, we\u2019ve partnered with everyone from Budweiser, Busch, Target, 5-Hour Energy, Farmland, Dickies and NASCAR itself to rev awareness and sales on the track, at the midway, on digital properties, in retail and in the media. We produce the iconic end-of-season celebration, NASCAR Sprint Cup Series Champion\u2019s Week<\/a>, in Las Vegas (come see us in 2015!<\/a>).<\/p>\n

Switch blood pumps furiously with NASCAR pride. We revel in the burning rubber, tailgates and camaraderie of the sport, which trails only NFL in U.S. television ratings among professional sports franchises. Talk about a die-hard fanbase.<\/p>\n

So when the chance fell in our lap to partner with the foundation of esteemed driver Martin Truex Jr., one of the Challengers in the Chase for this year\u2019s NASCAR Sprint Cup, we jumped on it.<\/p>\n

What we found was not only a creative challenge but also a cause that Switch wants to help fight for. Founded in 2007 by Martin Truex Jr. and his long-time girlfriend, Sherry Pollex, the Martin Truex Jr. Foundation (MTJF) initially aimed to help children in need through support of existing charity efforts. Today, the foundation has refocused its mission to serve underfunded research initiatives related specifically to Ovarian and childhood cancers. Tapping into the NASCAR network of fans, partners and corporate sponsors, MTJF has raised, to date, more than $1 million.<\/p>\n

To bring to light the updated mission, the Martin Truex Jr. Foundation Executive Director Sandy Plemmons tapped Switch. \u201cSwitch\u2019s background in both racing and healthcare made them an ideal partner,\u201d said Sandy. \u201cMartin, Sherry and our board are enthusiastic about this updated logo and feel it will take the Martin Truex Jr. Foundation into the next era.\u201d<\/p>\n

Designing for a Cause<\/h1>\n

This updated logo has many cues on which to focus. Note the use of teal \u2013 official color of ovarian cancer awareness, and gold \u2013 official color of childhood cancer awareness. These dual cancer awareness ribbons are looped together, signifying the foundation\u2019s dual mission. The side tilt of the ribbons is reminiscent of the bank of a racetrack. You may also notice the feeling of movement \u2013 the shading and gradation of the color gives it some forward motion, exemplifying the progress to come in the fight against these diseases.<\/p>\n

\"MTJR_Foundation<\/p>\n

Sherry, whose own diagnosis of stage III ovarian cancer devastated the NASCAR community in August 2014, has exhibited a positive attitude throughout her treatment. Just 35 years of age, Sherry\u2019s transparency with the racing community about her emotional journey from diagnosis to remission has drawn crucial awareness to the prevalence of Ovarian Cancer. She is a nominee for the Betty Jane France Humanitarian Award, to be presented at NASCAR Sprint Cup Series Champion\u2019s Week in December.<\/p>\n

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