{"id":3569,"date":"2016-01-05T21:13:02","date_gmt":"2016-01-05T21:13:02","guid":{"rendered":"http:\/\/www.theswitch.us\/blog\/?p=3569"},"modified":"2016-01-26T19:36:13","modified_gmt":"2016-01-26T19:36:13","slug":"how-to-make-your-vegas-activation-a-seamless-showstopper","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/how-to-make-your-vegas-activation-a-seamless-showstopper\/","title":{"rendered":"Make Your Vegas Activation a Seamless Showstopper"},"content":{"rendered":"
While the vibrant cluster of hotels, casinos, bars and shops sets a killer stage for a special event, Vegas can be an intimidating backdrop for the non-seasoned producer. How do you create a lasting experience in a town that is built on one-upping the competition?<\/address>\n

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What happens in Vegas, stays in Vegas. At least that\u2019s what the city\u2019s highly successful and memorable marketing campaign tells us. (Completely untrue, according to the Instagram feed of everyone who\u2019s ever been there \u2026 but I digress.) That proposition is well and good for the crowds of tourists. However, if you\u2019re a brand that\u2019s invested in creating an experience that stays with audiences long after they\u2019ve departed this glowing beacon in the desert, it\u2019s the last thing you want to hear.<\/p>\n

Yes, a Las Vegas activation – whether it\u2019s a trade show, business meeting, large-scale consumer event or digital out-of-home activation – takes a special level of planning. Flawless production is table stakes, superior creative designed to stand out is crucial. Years of experience with every type of activation you can think of and more have taught those of us at Switch that Vegas has its own set of rules. Luckily, we\u2019ve passed this class with an A+++ and are here to provide you with some CliffsNotes\u2122-style help to assist as you navigate Sin City.<\/p>\n

Venue Ins and Outs – Literally and Figuratively<\/h1>\n

Las Vegas Blvd., home to some of the world\u2019s swankiest hotels, thrilling event spaces and biggest exhibit halls. All located on one long boulevard. One 4.2 mile long road. One. As you can imagine, that creates some logistical chaos. It\u2019s beyond important to understand all the entrances and exits of your venue. Where can you pull in? Where is the loading dock? Does it have specific hours? Can a truck enter? Can it be parked for a specified amount of time? How can your assets be transported from the entry point or loading dock to event site? Do you need credentials? A point of contact? Is there storage space beyond your event space? Somewhere for you to put trash, or protocol\/fees for the venue to haul your trash? Defined hours for load-in and load-out?<\/p>\n

\"Victory

Victory Lap at NASCAR Sprint Cup Series Champion’s Week<\/p><\/div>\n

Yes, this is a long list of questions. Yes, you need answers to all of them to truly be prepared. Best practice – walk all of these routes and confirm any times during a site visit.<\/p>\n

Audience Attention-Getters<\/h1>\n

Your primary audience – you\u2019ve spent money to get them to your activation, either by flying them out and paying hotel and meals OR by investing in media to draw them to you. So you\u2019ve completed step one – getting them within city limits. But how do you keep them? After all, you\u2019re competing with Elvis and Katy Perry impersonators, the dancing Bellagio fountains, great dining and drinks, casinos, super comfy beds, and Cirque du Soleil (seriously, are they even human??). You know what you\u2019re up against; how can you combat it?<\/p>\n