{"id":3643,"date":"2016-03-14T16:48:35","date_gmt":"2016-03-14T16:48:35","guid":{"rendered":"http:\/\/www.theswitch.us\/blog\/?p=3643"},"modified":"2016-03-22T19:53:39","modified_gmt":"2016-03-22T19:53:39","slug":"emerging-brands-how-to-get-your-brand-noticed","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/emerging-brands-how-to-get-your-brand-noticed\/","title":{"rendered":"How to Get Your Emerging Brand Noticed"},"content":{"rendered":"
Before your emerging brand makes an investment in field marketing tours and festival sponsorships, there are some simple factors to consider to really get the wheels rolling.<\/address>\n

 
\nEmerging brands are fueled by passion. If you\u2019ve ever seen an episode of Shark Tank<\/a>, you\u2019ve likely felt the emotional pull entrepreneurs feel for their products. These folks put their own money, sweat, tears and time into an idea, product or service in hopes of making the world a better place.<\/p>\n

\"sharktank\"<\/p>\n

But even after they\u2019ve acquired outside funding, it\u2019s a long, complex race for brand awareness, distribution and sales. Having worked with businesses of all sizes and ages, Switch understands that it takes a special kind of drive to achieve big results with limited budgets. Here are a few tips we picked up:<\/p>\n

Local Precedes Global<\/h1>\n

When your brand is just starting out, you have to think logistically \u2013 and that means initially focusing on building awareness one market at a time, on a regional basis. With limited dollars, a homegrown methodology is the most cost-effective starting point. So hit the pavement. Get social on Instagram, Twitter and Facebook. Identify your target audience and your greatest chance of access. A great first step for CPG brands is to focus on a smaller local grocery chain to get your product in people\u2019s hands for trial. Have your best brand advocate available to sample the product in-store, making sure you have honed the brand and product story, perhaps even playing up local pride. Once you create a dialog with the consumer, capture any and all things the customer says about your product and encourage them to share their reactions.<\/p>\n

Why start local? If you expand to national distribution too quickly, you might run out of product right away. That may seem like a good problem to have, but it can turn into a big negative quickly. Consumers can rally for you to build an army of loyal followers, but they don\u2019t like to wait. They\u2019re used to instant gratification. Rather than building demand, a weak distribution plan could tarnish your relationship with your target.<\/p>\n

\"azizansari\"<\/p>\n

Retail Placement Is Paramount<\/h1>\n

Retail placement is cutthroat. Not only do you have to get in<\/em> the store, but you also have to secure decent placement and<\/em> be aware of stock. It\u2019s not on retailers to stock product \u2013 it\u2019s on you! That extra responsibility can be extremely time consuming, especially as the number of retail outlets grows. Sampling is a low-risk strategy to generate awareness, boost sales and create a positive consumer engagement with your brand. Plus if sampling in one location of a chain yields successful results, it can lead to access in other locations as well. Try to position your product apart from its competitors. If you can be in an unexpected department or in an impulse position \u2013 near the cash register, by the front of store, on high-traffic end caps \u2013 you\u2019ll stand apart from more familiar brands that may otherwise steal your thunder.<\/p>\n

\"retail-placement\"<\/p>\n

Find Your Community<\/h1>\n

There is a network of emerging brands to fuel your momentum and illuminate opportunities for increased awareness. There\u2019s a community for your consumer base as well, and it\u2019s important to understand their habits, hobbies and passions. Where do they shop? How do they buy? Who are their influencers? Start there. Eventually you\u2019ll grow to acquire help from a firm that specializes in supporting emerging brands. In addition to helping with distribution and cash flow, they will provide process and tracking tools that give you valuable data for increased growth.<\/p>\n

\"teamwork\"<\/p>\n

Keep in mind that as your brand grows, so do the demands of you and your staff. If you\u2019re already burning the midnight oil, juggling multiple roles and asking family members to work for free, you might be approaching a critical (but exciting) breaking point. Embrace the new stage of growth, and don\u2019t be afraid to reach out for outside help if you need it.<\/p>\n

Check out how <\/em>we\u2019ve helped our client barkTHINS<\/em><\/a> optimize retail placement and create meaningful in-store engagement with its targeted consumer base!<\/em><\/p>\n

Ready to grow your emerging brand? Get in touch with Terry at TerryH@theswitch.us<\/a>.<\/h2>\n","protected":false},"excerpt":{"rendered":"

Before your emerging brand makes an investment in field marketing tours and festival sponsorships, there are some simple factors to consider to really get the wheels rolling.<\/p>\n","protected":false},"author":19,"featured_media":3644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1,9],"tags":[],"class_list":["post-3643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-featured-home","category-how-to"],"yoast_head":"\nHow to Get Your Emerging Brand Noticed - sw:tch blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/switch.us\/blog\/emerging-brands-how-to-get-your-brand-noticed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Your Emerging Brand Noticed - 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