{"id":3786,"date":"2016-04-21T16:49:46","date_gmt":"2016-04-21T16:49:46","guid":{"rendered":"http:\/\/www.theswitch.us\/blog\/?p=3786"},"modified":"2016-04-25T20:00:45","modified_gmt":"2016-04-25T20:00:45","slug":"motivating-and-recharging-irl","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/motivating-and-recharging-irl\/","title":{"rendered":"Motivating & Recharging … IRL"},"content":{"rendered":"
At the heart of B2B meetings and live events is a shared experience, one that has the power to motivate, inspire and unite. In this post, Joe Farell discusses motivating internal teams with impactful meetings.<\/address>\n

 <\/p>\n

Once upon a time, in a city \u2026 well, smack dab in the middle of the country, Switch was born as an agency producing, for the most part, live events \u2013 tradeshows, wholesaler meetings and internal communications. It was our job to activate cool, cutting edge footprints for the iconic and starkly different brands in the Anheuser Busch portfolio. Each unique beer has a different audience, a different message and a different lifestyle to be conveyed.<\/p>\n

Today, there is more emphasis on the \u201cexperience\u201d than ever, with mobile devices serving as portals into each other\u2019s lives. It\u2019s easy to consume and share the unique and thrilling experiences we encounter \u2013 whether the hottest fashion trends at Coachella or a play date with a puppy. It\u2019s amazing to see how these \u201csecondhand\u201d experiences constantly change how we take in the world. <\/p>\n

Here at Switch, we produce live events (from internal meetings to charity galas to sponsorship activations) to leverage the profound impact of being part of a real-life, in-person experience. We sat down with Joe Farell, producer on some of the largest B2B events Switch activates, to discuss the powerful impact of physically gathering people \u2013 in this case, employees \u2013 together in one setting for united messaging, direction and motivation. <\/p>\n

What\u2019s the secret sauce for motivating at meetings?<\/em><\/h1>\n

In reality, there are many motivational techniques; there are no \u2018magic bullets.\u2019 Each audience, each business culture is different and of course, responds to a given technique differently.<\/p>\n

That\u2019s why it\u2019s critical to learn as much as possible about a client\u2019s business culture to ensure you are employing communication techniques that will resonate with and elicit the desired response from the target audience.<\/em><\/p>\n

\"Joe

Joe Farell and team on-site at a B2B meeting<\/p><\/div>\n

How does technical direction all contribute to a meaningful meeting? Does producing a grand show instill a sense of pride in belonging to that organization? <\/em><\/h1>\n

I think it\u2019s important to consider that more and more businesses are becoming more and more physically diffused. The idea of a towering skyscraper as the world headquarters is yesterday\u2019s model. Employees are no longer working at the same physical location and are interacting in person far less often in the workplace than ever. This dynamic means that the rare occasions wherein a company gathers itself together in the same room become very important in the sense that everything about these experiences helps to create a shared identity for the attendees. <\/p>\n

I think this is particularly true in the main conference\/general session room. Every experience in the main room is a shared experience. The quality of presentation, content and production reflect directly on the corporate image the client wants to establish or enhance. So again, understanding the culture and image the client wishes to convey is the key in developing production ambience and selecting the appropriate technologies to support it. <\/em><\/p>\n

How do you use feedback from earlier shows to inform the tech direction, content, visuals, etc in the future? <\/em><\/h1>\n

If knowledge of the client\u2019s culture is the key, then the best possible way to gain it is utilizing the experience gained in previous events. Carefully monitoring audience reactions to employed motivational techniques is the best way to refine and enhance them in future applications.<\/em><\/p>\n

What new technology has been incorporated into the event in recent years?<\/em><\/h1>\n

The biggest thing as far as I\u2019m concerned is the proliferation of LED displays and the increasing sophistication of media servers, some of which are designed specifically for live events. As this technology becomes more and more available in the market, it\u2019s getting cheaper and more flexible. It\u2019s hard to beat the visual impact of large format LED. Through this technology, you can elevate the content of your meetings, both in terms of motion video graphics, staging and audience engagement. (For a great example of how Switch accomplished this, check out \u201cThe Constant Motion of Real-Time, On-Site, On-Message Motion Graphics.\u201d<\/a>)<\/em><\/p>\n

Seamless production of live events and meetings is a tall order, as the audience might gauge the production and content as a sign of the company\u2019s future goals and internal investment. Because most of the events serve as the one inclusive gathering every year or two, it’s essential to generate momentum, focus and passion that will carry through to the next meeting.<\/p>\n

For meeting and live event production that will make a profound impact into the future, reach Joe at JoeF@Switch.us<\/a>.<\/h2>\n","protected":false},"excerpt":{"rendered":"

At the heart of B2B meetings and live events is a shared experience, one that has the power to motivate, inspire and unite. In this post, Joe Farell discusses motivating internal teams with impactful meetings.<\/p>\n","protected":false},"author":19,"featured_media":3801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1,9,7],"tags":[],"class_list":["post-3786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-featured-home","category-how-to","category-meetings-and-events"],"yoast_head":"\nMotivating & Recharging ... 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