{"id":3989,"date":"2017-10-10T21:28:09","date_gmt":"2017-10-10T21:28:09","guid":{"rendered":"http:\/\/switch.us\/blog\/?p=3989"},"modified":"2019-04-24T19:32:43","modified_gmt":"2019-04-24T19:32:43","slug":"building-your-trade-show-experience","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/","title":{"rendered":"Building Your Trade Show Experience"},"content":{"rendered":"<p>Stand out.<\/p>\n<p>It\u2019s a simple goal, but achieving it in the midst of trade show crowds and competitors is a unique challenge. The floor is set to show off the best and brightest in the industry, and your brand has one shot to break through. How do you do it?<br \/>\n<!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3993\" src=\"http:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_003.jpg\" alt=\"blog_stand_out_003\" width=\"100%\" srcset=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_003.jpg 1500w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_003-300x225.jpg 300w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_003-1024x768.jpg 1024w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_003-624x468.jpg 624w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>While tools and tactics may vary, the key to tradeshow success is to stop worrying about your brand\u2019s <em>exhibit<\/em> and start building an <em>experience<\/em>. Invite people to have a personal encounter with your brand \u2013 one that blends education and entertainment to foster excitement about your products and services.<\/p>\n<p><strong>Make it Inviting<\/strong><br \/>\nThe first priority in a trade show environment is getting people to stop and engage with your activation. Consider the appearance of your booth, from the colors and lighting to displays and overall environment \u2013 would you want to spend time there? Be sure the answer is yes, then add welcoming elements such as refreshments or a place to rest. When people are comfortable, they\u2019re more willing to communicate and spend time with your team while connecting with your brand.<\/p>\n<p><strong>Make it Informative<\/strong><br \/>\nTradeshow environments give you a chance to tell people who you are and what you do. Make this communication as clear and concise as possible. Consider what made your current customers do business with you, and reflect those characteristics through simple displays, presentations and interactions. Respect that people have often limited time on a trade show floor, and they don\u2019t want to spend it reading. Instead, let your staff educate the crowd through conversations or quick question-and-answer sessions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"http:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_001.jpg\" alt=\"blog_stand_out_001\" width=\"100%\" \/><\/p>\n<p><strong>Make it Interactive<\/strong><br \/>\nGreat booths don\u2019t just grab people\u2019s attention. They capture people\u2019s imagination. With hands-on interactions, people can see themselves using your product or services, and picture your brand as a part of their lives. Give people the opportunity to put your brand to use, learn more about it, and share it with others through strategic interactive elements like demonstration stations, tablet interactions, social media connections and more.<\/p>\n<p><strong>Make it Immersive<\/strong><br \/>\nEven in a crowded expo hall, you have an opportunity to surround your guests with branded elements and thoughtful environmental touches. Leverage fabrics, display panels, digital activations and product arrangements to drown out the noise of competitors. With eye-catching booth design, you can limit distractions and ensure a more engaging guest experience.<\/p>\n<p><a href=\"http:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_002-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4024 size-large\" src=\"http:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_002-1-910x1024.jpg\" alt=\"\" width=\"625\" height=\"703\" srcset=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_002-1-910x1024.jpg 910w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_002-1-267x300.jpg 267w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_002-1-768x864.jpg 768w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_002-1-624x702.jpg 624w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/blog_stand_out_002-1.jpg 1216w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<p><strong>Make it Innovative<\/strong><br \/>\nTrade show crowds want to see things they\u2019ve never seen before, and technology such as augmented or virtual reality can help harness spectacle to make the sale. Consider the digital technologies available, and use them to tell your brand\u2019s story in a memorable way. Strategy and execution are key \u2013 lights and wires can\u2019t sell a product on their own \u2013 but a clever and creative application is sure to attract an audience and build buzz beyond your booth.<\/p>\n<p><strong>Make it Impactful<\/strong><br \/>\nOnce you make a connection with potential clients or customers, build on that experience with integrated data capture and follow up. Reach out to contacts immediately after the show, and develop those relationships to build your business and make a bigger impact on your bottom line.<\/p>\n<p>If you\u2019re ready to make your next trade show interesting, reach out to Switch. We can help you plan, design, install and execute an exhibit that isn\u2019t just seen and heard, but truly experienced.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stand out. It\u2019s a simple goal, but achieving it in the midst of trade show crowds and competitors is a unique challenge. The floor is set to show off the best and brightest in the industry, and your brand has one shot to break through. How do you do it?<\/p>\n","protected":false},"author":19,"featured_media":3994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-3989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-featured-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building Your Trade Show Experience - sw:tch blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Your Trade Show Experience - sw:tch blog\" \/>\n<meta property=\"og:description\" content=\"Stand out. It\u2019s a simple goal, but achieving it in the midst of trade show crowds and competitors is a unique challenge. The floor is set to show off the best and brightest in the industry, and your brand has one shot to break through. How do you do it?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"sw:tch blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-10T21:28:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-24T19:32:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/SwitchBlog_HeaderImage_stand_out.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Switch Marketing Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Switch Marketing Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/\"},\"author\":{\"name\":\"Switch Marketing Team\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\"},\"headline\":\"Building Your Trade Show Experience\",\"datePublished\":\"2017-10-10T21:28:09+00:00\",\"dateModified\":\"2019-04-24T19:32:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/\"},\"wordCount\":565,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/SwitchBlog_HeaderImage_stand_out.jpg\",\"articleSection\":[\"Branding\",\"Featured Home\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/\",\"name\":\"Building Your Trade Show Experience - sw:tch blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/SwitchBlog_HeaderImage_stand_out.jpg\",\"datePublished\":\"2017-10-10T21:28:09+00:00\",\"dateModified\":\"2019-04-24T19:32:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/SwitchBlog_HeaderImage_stand_out.jpg\",\"contentUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/SwitchBlog_HeaderImage_stand_out.jpg\",\"width\":1280,\"height\":575},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/building-your-trade-show-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/switch.us\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding\",\"item\":\"https:\\\/\\\/switch.us\\\/blog\\\/category\\\/branding\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Building Your Trade Show Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/\",\"name\":\"sw:tch blog\",\"description\":\"sw:tch board\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/switch.us\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\",\"name\":\"Switch Marketing Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"caption\":\"Switch Marketing Team\"},\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/author\\\/switch\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building Your Trade Show Experience - sw:tch blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/","og_locale":"en_US","og_type":"article","og_title":"Building Your Trade Show Experience - sw:tch blog","og_description":"Stand out. It\u2019s a simple goal, but achieving it in the midst of trade show crowds and competitors is a unique challenge. The floor is set to show off the best and brightest in the industry, and your brand has one shot to break through. How do you do it?","og_url":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/","og_site_name":"sw:tch blog","article_published_time":"2017-10-10T21:28:09+00:00","article_modified_time":"2019-04-24T19:32:43+00:00","og_image":[{"width":1280,"height":575,"url":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/SwitchBlog_HeaderImage_stand_out.jpg","type":"image\/jpeg"}],"author":"Switch Marketing Team","twitter_misc":{"Written by":"Switch Marketing Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/#article","isPartOf":{"@id":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/"},"author":{"name":"Switch Marketing Team","@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c"},"headline":"Building Your Trade Show Experience","datePublished":"2017-10-10T21:28:09+00:00","dateModified":"2019-04-24T19:32:43+00:00","mainEntityOfPage":{"@id":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/"},"wordCount":565,"commentCount":0,"image":{"@id":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/SwitchBlog_HeaderImage_stand_out.jpg","articleSection":["Branding","Featured Home"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/switch.us\/blog\/building-your-trade-show-experience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/","url":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/","name":"Building Your Trade Show Experience - sw:tch blog","isPartOf":{"@id":"https:\/\/switch.us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/#primaryimage"},"image":{"@id":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/SwitchBlog_HeaderImage_stand_out.jpg","datePublished":"2017-10-10T21:28:09+00:00","dateModified":"2019-04-24T19:32:43+00:00","author":{"@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c"},"breadcrumb":{"@id":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/switch.us\/blog\/building-your-trade-show-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/#primaryimage","url":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/SwitchBlog_HeaderImage_stand_out.jpg","contentUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2017\/10\/SwitchBlog_HeaderImage_stand_out.jpg","width":1280,"height":575},{"@type":"BreadcrumbList","@id":"https:\/\/switch.us\/blog\/building-your-trade-show-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/switch.us\/blog\/"},{"@type":"ListItem","position":2,"name":"Branding","item":"https:\/\/switch.us\/blog\/category\/branding\/"},{"@type":"ListItem","position":3,"name":"Building Your Trade Show Experience"}]},{"@type":"WebSite","@id":"https:\/\/switch.us\/blog\/#website","url":"https:\/\/switch.us\/blog\/","name":"sw:tch blog","description":"sw:tch board","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/switch.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c","name":"Switch Marketing Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","caption":"Switch Marketing Team"},"url":"https:\/\/switch.us\/blog\/author\/switch\/"}]}},"_links":{"self":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/3989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/comments?post=3989"}],"version-history":[{"count":13,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/3989\/revisions"}],"predecessor-version":[{"id":4025,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/3989\/revisions\/4025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/media\/3994"}],"wp:attachment":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/media?parent=3989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/categories?post=3989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/tags?post=3989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}