{"id":4947,"date":"2026-07-06T10:52:39","date_gmt":"2026-07-06T15:52:39","guid":{"rendered":"https:\/\/switch.us\/blog\/?p=4947"},"modified":"2026-07-06T14:36:00","modified_gmt":"2026-07-06T19:36:00","slug":"how-switch-helped-bring-the-axs26-experience-to-life","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/how-switch-helped-bring-the-axs26-experience-to-life\/","title":{"rendered":"Behind the Curtain of AXS26: Where Experience Meets Execution"},"content":{"rendered":"<p><span style=\"color: #000000;\">Every year, Asembia&#8217;s Specialty Pharmacy Summit (#AXS26) brings together thousands of healthcare professionals, innovators, and industry leaders for one of the most influential events in specialty pharmacy. Creating an exceptional experience at that scale requires more than what attendees see on stage. <\/span><span style=\"color: #000000;\">For AXS26, Switch partnered with Asembia to help deliver, support, and amplify the Summit experience, from event production and breakout room management to video production, content creation, and real-time social storytelling.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4959\" src=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_7538-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1828\" srcset=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_7538-scaled.jpeg 2560w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_7538-300x214.jpeg 300w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_7538-1024x731.jpeg 1024w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_7538-768x548.jpeg 768w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_7538-1536x1097.jpeg 1536w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_7538-2048x1463.jpeg 2048w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_7538-624x446.jpeg 624w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>Our goal was simple: create an experience that resonated with attendees in the room while extending the impact of the event far beyond the walls of the venue.<\/span><\/p>\n<h2><span style=\"color: #000000;\">Supporting the Experience from Every Angle<\/span><\/h2>\n<p><span style=\"color: #000000;\">At an event the size and scale of AXS26, seamless execution is everything. Throughout the week, our team worked alongside Asembia to support multiple aspects of the attendee experience, helping ensure every session, presentation, and interaction ran smoothly.<\/span><\/p>\n<p><span style=\"color: #000000;\">Our support included:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Event production and show support<\/span><\/li>\n<li><span style=\"color: #000000;\">Producer and event coordination responsibilities<\/span><\/li>\n<li><span style=\"color: #000000;\">Breakout room management and execution<\/span><\/li>\n<li><span style=\"color: #000000;\">Speaker support and presentation coordination<\/span><\/li>\n<li><span style=\"color: #000000;\">Video production and playback management<\/span><\/li>\n<li><span style=\"color: #000000;\">Real-time content capture and storytelling<\/span><\/li>\n<li><span style=\"color: #000000;\">Social media strategy and execution<\/span><\/li>\n<li><span style=\"color: #000000;\">Interactive activations\/VR Asembia logo photo opportunity<\/span><\/li>\n<li><span style=\"color: #000000;\">Post-event content organization and activation<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4991\" src=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_1739-scaled.jpeg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_1739-scaled.jpeg 1920w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_1739-225x300.jpeg 225w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_1739-768x1024.jpeg 768w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_1739-1152x1536.jpeg 1152w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_1739-1536x2048.jpeg 1536w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_1739-624x832.jpeg 624w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>By combining production expertise with strategic storytelling, our team helped create an experience that informed, engaged, and inspired attendees throughout the Summit.<\/span><\/p>\n<h2><span style=\"color: #000000;\">Blending Physical and Digital Experiences<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4988\" src=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2077-1-scaled.jpeg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2077-1-scaled.jpeg 1920w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2077-1-225x300.jpeg 225w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2077-1-768x1024.jpeg 768w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2077-1-1152x1536.jpeg 1152w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2077-1-1536x2048.jpeg 1536w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2077-1-624x832.jpeg 624w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>One of the most engaging activations at AXS26 was an interactive augmented reality experience designed and produced by the Switch team.<\/p>\n<p>Attendees were invited to scan a custom-built AXS installation, triggering an immersive digital experience where animated butterflies emerged from the physical structure, creating a memorable moment that blended experiential design with emerging technology.<\/p>\n<p>The activation provided attendees with a unique opportunity to interact with the AXS brand in a way that was both visual and shareable, demonstrating how physical environments and digital storytelling can work together to create deeper audience engagement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4996\" src=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/Asembia-AR-screen-grab.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/Asembia-AR-screen-grab.png 1920w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/Asembia-AR-screen-grab-300x169.png 300w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/Asembia-AR-screen-grab-1024x576.png 1024w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/Asembia-AR-screen-grab-768x432.png 768w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/Asembia-AR-screen-grab-1536x864.png 1536w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/Asembia-AR-screen-grab-624x351.png 624w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>By combining experiential design, creative technology, and strategic storytelling, the activation transformed a static event element into an interactive experience that extended the impact of the Summit both onsite and across social platforms.<\/p>\n<h2><span style=\"color: #000000;\">Bringing Stories to Life Through Content<\/span><\/h2>\n<p><span style=\"color: #000000;\">Beyond event operations, our team focused on capturing the moments, conversations, and insights that make AXS26 such a valuable industry experience.<\/span><\/p>\n<p><span style=\"color: #000000;\">From keynote sessions and breakout discussions to networking opportunities and behind-the-scenes moments, we developed content designed to engage audiences both onsite and online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4977\" src=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2095.jpeg\" alt=\"\" width=\"1536\" height=\"2048\" srcset=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2095.jpeg 1536w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2095-225x300.jpeg 225w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2095-768x1024.jpeg 768w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2095-1152x1536.jpeg 1152w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2095-624x832.jpeg 624w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p><span style=\"color: #000000;\">Throughout the event, our dedicated social media manager produced:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Real-time social content and event coverage<\/span><\/li>\n<li><span style=\"color: #000000;\">Speaker and attendee interviews<\/span><\/li>\n<li><span style=\"color: #000000;\">Behind-the-scenes content<\/span><\/li>\n<li><span style=\"color: #000000;\">Daily recap videos<\/span><\/li>\n<li><span style=\"color: #000000;\">Educational and thought leadership content<\/span><\/li>\n<li><span style=\"color: #000000;\">Post-event highlight assets<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">This approach allowed Asembia to extend the reach of the Summit while creating a valuable library of content that will continue to support future initiatives.<\/span><\/p>\n<h2><span style=\"color: #000000;\">Creating Experiences Beyond the Stage<\/span><\/h2>\n<p><span style=\"color: #000000;\">One of the highlights of our partnership was supporting speaker content and video experiences that enhanced the attendee journey and elevated key moments throughout the event.<\/span><\/p>\n<p><span style=\"color: #000000;\">Whether coordinating breakout sessions, supporting presentations, managing production logistics, or capturing authentic attendee experiences, our focus remained the same: delivering meaningful moments that connected with audiences.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4964\" src=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8785.jpeg\" alt=\"\" width=\"2304\" height=\"1536\" srcset=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8785.jpeg 2304w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8785-300x200.jpeg 300w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8785-1024x683.jpeg 1024w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8785-768x512.jpeg 768w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8785-1536x1024.jpeg 1536w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8785-2048x1365.jpeg 2048w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8785-624x416.jpeg 624w\" sizes=\"auto, (max-width: 2304px) 100vw, 2304px\" \/><\/p>\n<h2><span style=\"color: #000000;\">Extending the Impact Beyond the Event<\/span><\/h2>\n<p><span style=\"color: #000000;\">The conclusion of a conference shouldn&#8217;t mean the end of the conversation.<\/span><\/p>\n<p><span style=\"color: #000000;\">By organizing and repurposing event content, developing post-event assets, and creating opportunities for continued engagement, our team helped ensure that the impact of AXS26 would continue long after attendees returned home.<\/span><\/p>\n<p><span style=\"color: #000000;\">From production and logistics to storytelling and social amplification, AXS26 demonstrated the power of integrating strategic event execution with creative content development.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4961\" src=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8707.jpeg\" alt=\"\" width=\"2302\" height=\"1536\" srcset=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8707.jpeg 2302w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8707-300x200.jpeg 300w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8707-1024x683.jpeg 1024w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8707-768x512.jpeg 768w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8707-1536x1025.jpeg 1536w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8707-2048x1367.jpeg 2048w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/MSM_8707-624x416.jpeg 624w\" sizes=\"auto, (max-width: 2302px) 100vw, 2302px\" \/><\/p>\n<p><span style=\"color: #000000;\">We&#8217;re proud to have partnered with Asembia to help bring AXS26 to life and look forward to continuing to create experiences that connect communities, amplify stories, and leave lasting impressions at #AXS27!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4989\" src=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2161-scaled.jpeg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2161-scaled.jpeg 1920w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2161-225x300.jpeg 225w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2161-768x1024.jpeg 768w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2161-1152x1536.jpeg 1152w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2161-1536x2048.jpeg 1536w, https:\/\/switch.us\/blog\/wp-content\/uploads\/2026\/07\/IMG_2161-624x832.jpeg 624w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year, Asembia&#8217;s Specialty Pharmacy Summit (#AXS26) brings together thousands of healthcare professionals, innovators, and industry leaders for one of the most influential events in specialty pharmacy. Creating an exceptional experience at that scale requires more than what attendees see on stage. For AXS26, Switch partnered with Asembia to help deliver, support, and amplify the&#8230;<\/p>\n","protected":false},"author":101025,"featured_media":4599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1,7],"tags":[104,105,102,106,107],"class_list":["post-4947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiential","category-featured-home","category-meetings-and-events","tag-asembia","tag-axs26","tag-event-production","tag-pharamcy-summit","tag-social-media-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind the Curtain of AXS26: Where Experience Meets Execution - sw:tch blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/switch.us\/blog\/how-switch-helped-bring-the-axs26-experience-to-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Curtain of AXS26: Where Experience Meets Execution - sw:tch blog\" \/>\n<meta property=\"og:description\" content=\"Every year, Asembia&#8217;s Specialty Pharmacy Summit (#AXS26) brings together thousands of healthcare professionals, innovators, and industry leaders for one of the most influential events in specialty pharmacy. 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