{"id":756,"date":"2014-04-14T20:50:56","date_gmt":"2014-04-14T20:50:56","guid":{"rendered":"http:\/\/www.theswitch.us\/blog\/?p=756"},"modified":"2014-04-14T22:03:35","modified_gmt":"2014-04-14T22:03:35","slug":"save-invest-large-meeting","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/save-invest-large-meeting\/","title":{"rendered":"Where to Save and Invest in a Large Meeting"},"content":{"rendered":"<style><!--\n\/* Font Definitions *\/ @font-face \t{font-family:\"\uff2d\uff33 \u660e\u671d\"; \tmso-font-charset:78; \tmso-generic-font-family:auto; \tmso-font-pitch:variable; \tmso-font-signature:1 134676480 16 0 131072 0;} @font-face \t{font-family:\"Cambria Math\"; \tpanose-1:2 4 5 3 5 4 6 3 2 4; \tmso-font-charset:0; \tmso-generic-font-family:auto; \tmso-font-pitch:variable; \tmso-font-signature:3 0 0 0 1 0;} @font-face \t{font-family:Cambria; \tpanose-1:2 4 5 3 5 4 6 3 2 4; \tmso-font-charset:0; \tmso-generic-font-family:auto; \tmso-font-pitch:variable; \tmso-font-signature:-536870145 1073743103 0 0 415 0;}  \/* Style Definitions *\/ p.MsoNormal, li.MsoNormal, div.MsoNormal \t{mso-style-unhide:no; \tmso-style-qformat:yes; \tmso-style-parent:\"\"; \tmargin:0in; \tmargin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:12.0pt; \tfont-family:Cambria; \tmso-ascii-font-family:Cambria; \tmso-ascii-theme-font:minor-latin; \tmso-fareast-font-family:\"\uff2d\uff33 \u660e\u671d\"; \tmso-fareast-theme-font:minor-fareast; \tmso-hansi-font-family:Cambria; \tmso-hansi-theme-font:minor-latin; \tmso-bidi-font-family:\"Times New Roman\"; \tmso-bidi-theme-font:minor-bidi;} .MsoChpDefault \t{mso-style-type:export-only; \tmso-default-props:yes; \tfont-family:Cambria; \tmso-ascii-font-family:Cambria; \tmso-ascii-theme-font:minor-latin; \tmso-fareast-font-family:\"\uff2d\uff33 \u660e\u671d\"; \tmso-fareast-theme-font:minor-fareast; \tmso-hansi-font-family:Cambria; \tmso-hansi-theme-font:minor-latin; \tmso-bidi-font-family:\"Times New Roman\"; \tmso-bidi-theme-font:minor-bidi;} @page WordSection1 \t{size:8.5in 11.0in; \tmargin:1.0in 1.25in 1.0in 1.25in; \tmso-header-margin:.5in; \tmso-footer-margin:.5in; \tmso-paper-source:0;} div.WordSection1 \t{page:WordSection1;}\n--><\/style>\n<address class=\"MsoNormal\">In the multi-billion dollar meetings and events industry, the bills can pile up fast.\u00a0 Learn from our expert\u2019s lessons on what to prioritize and where you can save.<\/address>\n<address class=\"MsoNormal\">\u00a0<\/address>\n<p class=\"MsoNormal\">Every once in a while you hear a bit of wisdom that kind of sticks with you forever. I was fortunate enough to come across one of those that wound up having a significant impact on how I view the production of large meetings to this day.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>I was working at an outdoor summer stock theater, a big place with seating for over 12,000, discussing the best way to move scenery for the audience\u2019s vision.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>We had gotten it down to a couple of options when the Artistic Director said with a smile, \u201cEither one works, for 90% of the audience it\u2019s a radio show anyway!\u201d It was a throwaway line, but I was immediately struck by the profound truth of it.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>This was the first time I really considered how important it is in a large group setting to establish a \u2018real\u2019 connection with the audience\u2019s senses as a way to open the door to their imagination.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Ultimately, this leads to a door of emotional intimacy and meaningful communication.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\">In almost any theatre, when you are hundreds of feet away from the stage, it visually shrinks to a postcard.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>However pretty the postcard may be, your only emotional connection to the \u2018scale model\u2019 in front of your eyes is the \u2018full scale\u201d impact of what you are hearing. If your ears accept what they hear as \u2018real,\u2019 your eyes are willing to play along.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Your imagination then encourages you to establish a connection and intimacy with events that in other circumstances you would scarcely notice because of their distance from you.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\">You may think that\u2019s a pretty long-winded way of saying \u201cdon\u2019t scrimp on the audio!\u201d and you\u2019d be right.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Whatever you do \u2013 don\u2019t scrimp on the audio!\u00a0 That said large meetings have an enormous advantage to summer stock theater \u2013 we have video! Instead of 90% of the audience experiencing a radio show \u2013 they\u2019re experiencing a television show.\u00a0 But, what a show! A large meeting is a television show unlike any other. This show is sculpted for a unique audience at a particular moment in time. This show is experienced live, in an arena filled with colleagues who share common goals and aspirations. Couple these factors with the anticipation each guest brings to a big event, and you have an audience primed and willing to open an emotional connection that leads to meaningful communication.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\">So, don\u2019t scrimp on the video either! Quality audio and video systems are the table stakes of any large meeting and without these any hope of a connection with the vast majority of your audience is lost.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\">Beyond basic A\/V \u2013 the array of tools and technologies available to the production community are a curse of wealth.\u00a0 The good news is, with so many toys and ways to combine them there\u2019s never been a more exciting time to be in the production business. The bad news is, with an ever more sophisticated audience that is continually exposed to these technologies there\u2019s never been a more challenging time to be in the production business.<\/p>\n<p>Bottom line, there\u2019s no one right answer to \u2018where to save and invest\u2019 and that\u2019s great! Finding the one right answer to each production\u2019s unique set of circumstances is the art and craft of what we do. It\u2019s what makes this business fun. It would be cruel to make you read this far just to find out there\u2019s no one right answer though, so here are a couple of criteria I use when trying to find a unique right answer.<\/p>\n<h1>Spend your money where the audience can see it.<\/h1>\n<p class=\"MsoNormal\">This is a hard and fast rule for me when considering what goes into a show. I avoid spending money on production infrastructure, elaborate system integration and the like. If the audience can\u2019t see it or experience it, I don\u2019t want it. So, I guess a subset of this rule is \u2018hire great people\u2019 and work to find low tech background solutions to achieve high tech results.<\/p>\n<p>&nbsp;<\/p>\n<h1 class=\"MsoNormal\"><span style=\"mso-spacerun: yes;\">\u00a0<\/span>Don\u2019t buy things you can only use once.<\/h1>\n<p class=\"MsoNormal\">Flying in the CEO from the rafters or working a laser show into the open are potentially very cool moments. Still, they are just moments in an event that can often spans days. Unless budgets allow, or clients demand, I steer clear of one-trick ponies. After all, how many times can you pull the same rabbit of the hat before the magic is gone?<\/p>\n<p><span style=\"font-size: 12.0pt; font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: '\uff2d\uff33 \u660e\u671d'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">Your company\u2019s big event should be the cornerstone of its mission and platform.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Make sure you\u2019re investing in its messaging first and foremost.<br \/>\n<\/span><br \/>\n<em>To learn more about producing your next large meeting, contact Joe at <a href=\"mailto:joef@theswitch.us\">joef@theswitch.us<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the multi-billion dollar meetings and events industry, the bills can pile up fast.  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