{"id":875,"date":"2014-04-21T21:34:52","date_gmt":"2014-04-21T21:34:52","guid":{"rendered":"http:\/\/www.theswitch.us\/blog\/?p=875"},"modified":"2014-04-22T16:57:18","modified_gmt":"2014-04-22T16:57:18","slug":"social-media-monitoring-can-key-mercurial-millenial-mind","status":"publish","type":"post","link":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/","title":{"rendered":"Social Media Monitoring: A Key to the Mercurial Millennial Mind"},"content":{"rendered":"<style><!--\n\/* Font Definitions *\/\n@font-face\n\t{font-family:\"\uff2d\uff33 \u660e\u671d\";\n\tpanose-1:0 0 0 0 0 0 0 0 0 0;\n\tmso-font-charset:128;\n\tmso-generic-font-family:roman;\n\tmso-font-format:other;\n\tmso-font-pitch:fixed;\n\tmso-font-signature:1 134676480 16 0 131072 0;}\n@font-face\n\t{font-family:\"\uff2d\uff33 \u660e\u671d\";\n\tpanose-1:0 0 0 0 0 0 0 0 0 0;\n\tmso-font-charset:128;\n\tmso-generic-font-family:roman;\n\tmso-font-format:other;\n\tmso-font-pitch:fixed;\n\tmso-font-signature:1 134676480 16 0 131072 0;}\n@font-face\n\t{font-family:Calibri;\n\tpanose-1:2 15 5 2 2 2 4 3 2 4;\n\tmso-font-charset:0;\n\tmso-generic-font-family:auto;\n\tmso-font-pitch:variable;\n\tmso-font-signature:3 0 0 0 1 0;}\n \/* Style Definitions *\/\np.MsoNormal, li.MsoNormal, div.MsoNormal\n\t{mso-style-unhide:no;\n\tmso-style-qformat:yes;\n\tmso-style-parent:\"\";\n\tmargin:0in;\n\tmargin-bottom:.0001pt;\n\tmso-pagination:widow-orphan;\n\tfont-size:12.0pt;\n\tfont-family:Calibri;\n\tmso-fareast-font-family:\"\uff2d\uff33 \u660e\u671d\";\n\tmso-fareast-theme-font:minor-fareast;\n\tmso-bidi-font-family:\"Times New Roman\";\n\tmso-bidi-theme-font:minor-bidi;}\n.MsoChpDefault\n\t{mso-style-type:export-only;\n\tmso-default-props:yes;\n\tfont-family:Calibri;\n\tmso-ascii-font-family:Calibri;\n\tmso-fareast-font-family:\"\uff2d\uff33 \u660e\u671d\";\n\tmso-fareast-theme-font:minor-fareast;\n\tmso-hansi-font-family:Calibri;\n\tmso-bidi-font-family:\"Times New Roman\";\n\tmso-bidi-theme-font:minor-bidi;}\n@page WordSection1\n\t{size:8.5in 11.0in;\n\tmargin:1.0in 1.25in 1.0in 1.25in;\n\tmso-header-margin:.5in;\n\tmso-footer-margin:.5in;\n\tmso-paper-source:0;}\ndiv.WordSection1\n\t{page:WordSection1;}\n--><\/style>\n<address>While their posts may be many, what Millennials are saying online matters.\u00a0 Learn how social media monitoring can help your brand tune in with one of the most important demographics.<\/address>\n<p>&nbsp;<\/p>\n<p>Millennials comprise around a quarter of the US population, or 77 million people born between the years 1977 and 1995. They are larger than the Baby Boomers (born between 1946 and 1964) and three times the size of Generation X (born between 1965 and 1976). They are early digital adapters, content creators and users, adventure seekers, healthy-lifestyle wannabes, peer affirmation cravers and social media addicts. Millennials are constantly \u201cswitched on\u201d\u2013 83% sleep with their phones right next to their beds, send on average 20 texts per day and post status updates from the bathroom \u2013 32% don\u2019t regret admitting to this!<\/p>\n<p class=\"MsoNormal\">According to a report by <a href=\"http:\/\/www.pewinternet.org\/2013\/12\/30\/demographics-of-key-social-networking-platforms\/\"><span style=\"color: windowtext; text-decoration: none; text-underline: none;\">PEW Research<\/span>,<\/a> 84% of millennials are on Facebook, 31% are on Twitter, 37% are on Instagram and 27% are Pinterest \u2013 outpacing their older counterparts by far. As marketers and ambassadors of brands, we must take advantage of this sea of millennials and all of the \u201cme, me, me\u201d thoughts they so generously broadcast on their social media platform(s) of choice.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\">\u00a0We<span style=\"font-family: '\uff2d\uff33 \u660e\u671d','serif'; mso-ascii-font-family: Calibri; mso-fareast-font-family: '\uff2d\uff33 \u660e\u671d'; mso-fareast-theme-font: minor-fareast;\">&#8216;<\/span>ve all been to cocktail parties where, at a certain time of night, the conversations take a left turn and comments get crazy. Just like those left field comments that are ever-so common at cocktail parties, social media is a world where unsolicited opinions about your brand, competitors and the latest trends live. And what group is most likely to comment, share, like, pass along? Millennials.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\">\u00a0Marketers and brands alike need to ditch the old mentality that consumers will come to them to talk about what they want (or rather what they want to hear) when they need to. To millennials, voicing these opinions on social platforms is convenient and easy \u2013 20% update their Facebook status multiple times per day.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span><span style=\"mso-spacerun: yes;\">\u00a0<\/span>So subsequently the unsolicited feedback for brands abounds.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\">\u00a0To better understand how your brand is perceived by this mercurial millennial target, social media monitoring and listening is a must in today\u2019s ever-evolving digital landscape. <span style=\"font-family: '\uff2d\uff33 \u660e\u671d','serif'; mso-ascii-font-family: Calibri; mso-fareast-font-family: '\uff2d\uff33 \u660e\u671d'; mso-fareast-theme-font: minor-fareast;\">\u201c<\/span>Likes<span style=\"font-family: '\uff2d\uff33 \u660e\u671d','serif'; mso-ascii-font-family: Calibri; mso-fareast-font-family: '\uff2d\uff33 \u660e\u671d'; mso-fareast-theme-font: minor-fareast;\">\u201d<\/span> and number of followers aren<span style=\"font-family: '\uff2d\uff33 \u660e\u671d','serif'; mso-ascii-font-family: Calibri; mso-fareast-font-family: '\uff2d\uff33 \u660e\u671d'; mso-fareast-theme-font: minor-fareast;\">&#8216;<\/span>t actually as impactful as what\u2019s actually being said (whether positive, negative or neutral). After all, social media to millennials is an integral part of their daily lives. They hold the power to directly influence your brand and competitors\u2019 conversation.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\">\u00a0When we start to dive deeper than the number of likes and followers on owned brand pages, we can truly understand what\u2019s being said, why it\u2019s being said, when it\u2019s being said, where it\u2019s being said and who\u2019s saying it on a more influential level.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>This will ultimately lead to more accurate and meaningful engagements that consumers seek from brands.<\/p>\n<p class=\"MsoNormal\">Through social media monitoring and listening, your brand can:<\/p>\n<ul>\n<li>Analyze your brand\u2019s share of voice against its competitive set<\/li>\n<li>Engage with your target audiences through real-time monitoring<\/li>\n<li>Understand how your target audience is perceiving your brand and your marketing efforts through emerging trends and topics<\/li>\n<li>Discover key stakeholders and influencers discussing your brand<\/li>\n<li>Learn where people discuss your brand the most and how often they are having these conversations<\/li>\n<li>Uncover the interests and passions of consumers, other than your own brand<span style=\"mso-spacerun: yes;\">\u00a0 <\/span><\/li>\n<li>Realize the true impact of your brand\u2019s marketing efforts<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\">\u00a0As millennials continue to age, their spending power is increasing annually; thus, brands that monitor and listen to this influential faction will be in the best position to capitalize on the opportunities presented. Overlaying millenials\u2019 unprecedented social data will provide deeper and more actionable insights, allowing you to join the brand conversation with them at a more meaningful level.<\/p>\n<p>&nbsp;<\/p>\n<p><em>To find out more about how you can optimize your brand&#8217;s value by social media monitoring and millennial engagement, contact Briana at <a href=\"mailto:brianag@theswitch.us\">brianag@theswitch.us<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While their posts may be many, what Millenials are saying online matters.  Learn how social media monitoring can help your brand tune in with one of the most important demographics.<\/p>\n","protected":false},"author":19,"featured_media":878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1],"tags":[],"class_list":["post-875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-featured-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Monitoring: A Key to the Mercurial Millennial Mind - sw:tch blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Monitoring: A Key to the Mercurial Millennial Mind - sw:tch blog\" \/>\n<meta property=\"og:description\" content=\"While their posts may be many, what Millenials are saying online matters. Learn how social media monitoring can help your brand tune in with one of the most important demographics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/\" \/>\n<meta property=\"og:site_name\" content=\"sw:tch blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-21T21:34:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-04-22T16:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/switch.us\/blog\/wp-content\/uploads\/2014\/04\/Social-Media-Millenials.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Switch Marketing Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Switch Marketing Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/\"},\"author\":{\"name\":\"Switch Marketing Team\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\"},\"headline\":\"Social Media Monitoring: A Key to the Mercurial Millennial Mind\",\"datePublished\":\"2014-04-21T21:34:52+00:00\",\"dateModified\":\"2014-04-22T16:57:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/\"},\"wordCount\":645,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/Social-Media-Millenials.jpg\",\"articleSection\":[\"Digital\",\"Featured Home\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/\",\"name\":\"Social Media Monitoring: A Key to the Mercurial Millennial Mind - sw:tch blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/Social-Media-Millenials.jpg\",\"datePublished\":\"2014-04-21T21:34:52+00:00\",\"dateModified\":\"2014-04-22T16:57:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/#primaryimage\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/Social-Media-Millenials.jpg\",\"contentUrl\":\"https:\\\/\\\/switch.us\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/Social-Media-Millenials.jpg\",\"width\":1280,\"height\":575},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/social-media-monitoring-can-key-mercurial-millenial-mind\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/switch.us\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital\",\"item\":\"https:\\\/\\\/switch.us\\\/blog\\\/category\\\/digital\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social Media Monitoring: A Key to the Mercurial Millennial Mind\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/\",\"name\":\"sw:tch blog\",\"description\":\"sw:tch board\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/switch.us\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/switch.us\\\/blog\\\/#\\\/schema\\\/person\\\/3faa6a5ff850b9c26f73be6015a7367c\",\"name\":\"Switch Marketing Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g\",\"caption\":\"Switch Marketing Team\"},\"url\":\"https:\\\/\\\/switch.us\\\/blog\\\/author\\\/switch\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Monitoring: A Key to the Mercurial Millennial Mind - sw:tch blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Monitoring: A Key to the Mercurial Millennial Mind - sw:tch blog","og_description":"While their posts may be many, what Millenials are saying online matters. Learn how social media monitoring can help your brand tune in with one of the most important demographics.","og_url":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/","og_site_name":"sw:tch blog","article_published_time":"2014-04-21T21:34:52+00:00","article_modified_time":"2014-04-22T16:57:18+00:00","og_image":[{"width":1280,"height":575,"url":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2014\/04\/Social-Media-Millenials.jpg","type":"image\/jpeg"}],"author":"Switch Marketing Team","twitter_misc":{"Written by":"Switch Marketing Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/#article","isPartOf":{"@id":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/"},"author":{"name":"Switch Marketing Team","@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c"},"headline":"Social Media Monitoring: A Key to the Mercurial Millennial Mind","datePublished":"2014-04-21T21:34:52+00:00","dateModified":"2014-04-22T16:57:18+00:00","mainEntityOfPage":{"@id":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/"},"wordCount":645,"commentCount":0,"image":{"@id":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/#primaryimage"},"thumbnailUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2014\/04\/Social-Media-Millenials.jpg","articleSection":["Digital","Featured Home"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/","url":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/","name":"Social Media Monitoring: A Key to the Mercurial Millennial Mind - sw:tch blog","isPartOf":{"@id":"https:\/\/switch.us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/#primaryimage"},"image":{"@id":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/#primaryimage"},"thumbnailUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2014\/04\/Social-Media-Millenials.jpg","datePublished":"2014-04-21T21:34:52+00:00","dateModified":"2014-04-22T16:57:18+00:00","author":{"@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c"},"breadcrumb":{"@id":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/#primaryimage","url":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2014\/04\/Social-Media-Millenials.jpg","contentUrl":"https:\/\/switch.us\/blog\/wp-content\/uploads\/2014\/04\/Social-Media-Millenials.jpg","width":1280,"height":575},{"@type":"BreadcrumbList","@id":"https:\/\/switch.us\/blog\/social-media-monitoring-can-key-mercurial-millenial-mind\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/switch.us\/blog\/"},{"@type":"ListItem","position":2,"name":"Digital","item":"https:\/\/switch.us\/blog\/category\/digital\/"},{"@type":"ListItem","position":3,"name":"Social Media Monitoring: A Key to the Mercurial Millennial Mind"}]},{"@type":"WebSite","@id":"https:\/\/switch.us\/blog\/#website","url":"https:\/\/switch.us\/blog\/","name":"sw:tch blog","description":"sw:tch board","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/switch.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/switch.us\/blog\/#\/schema\/person\/3faa6a5ff850b9c26f73be6015a7367c","name":"Switch Marketing Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4ce5dddb626bbcc8dec5cc96b438437ae47f1530f70a3fe6cb428480a662909?s=96&d=https%3A%2F%2Fswitch.us%2Fblog%2Fwp-content%2Fuploads%2F2025%2F07%2Fcropped-dots-150x150.jpg&r=g","caption":"Switch Marketing Team"},"url":"https:\/\/switch.us\/blog\/author\/switch\/"}]}},"_links":{"self":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/comments?post=875"}],"version-history":[{"count":11,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/875\/revisions"}],"predecessor-version":[{"id":943,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/posts\/875\/revisions\/943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/media\/878"}],"wp:attachment":[{"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/media?parent=875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/categories?post=875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/switch.us\/blog\/wp-json\/wp\/v2\/tags?post=875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}