Jan 5, 2021
Event Marketer Dives Deep Into the Socially-Distant “Wimpy Kid” Book Tour
“The Deep End Drive-Thru Pool Party” provided fans an opportunity to meet author Jeff Kinney and experience an immersive deep-dive into the new book in the popular Wimpy Kid series. Event Marketer explores how Switch and Abrams Books came up with a creative and safe way to promote the book.
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