If there’s one thing winning brands are proving heading into 2026, it’s this: immersive doesn’t mean complicated. Audiences are burned out on passive hybrid events — they want micro-experiences, personalized brand moments, and activations powered by real engagement and smart tech.​ What’s Trending in Experiential Marketing Micro-Events Drive Big Loyalty: Small-scale pop-ups and exclusive gatherings let...

In marketing, there’s always a next project, another launch, the pressure to stand out. As the season of thanks rolls out in a world that craves real connection now more than ever, gratitude deserves more than a line in an email. At Switch, we see gratitude not just as a thank you, but as a...

Meet Amanda Fleming, our AP Specialist + Special Projects Accountant, who’s been part of the Switch family for nine years. Known around the office for her humor, kindness, and delightfully unique charm, Amanda is the kind of teammate who brings both laughter and light wherever she goes. Looking back on her time at Switch, Amanda...

At Switch, we value culture and creativity, and recognize and appreciate our team members. To honor and showcase each one, we present a monthly spotlight on an exceptional team member. These “Switch Spotlights” serve two purposes: first, to express gratitude to the individual, and secondly, to introduce others to the Switch Family engagingly and excitingly....