Every year, Asembia’s Specialty Pharmacy Summit (#AXS26) brings together thousands of healthcare professionals, innovators, and industry leaders for one of the most influential events in specialty pharmacy. Creating an exceptional experience at that scale requires more than what attendees see on stage. For AXS26, Switch partnered with Asembia to help deliver, support, and amplify the...

When one of America’s most iconic brands celebrates 150 years, the experience needs to be just as legendary as its legacy. Late May of this year, thousands of fans gathered at the historic Anheuser-Busch Brewery in St. Louis for a memorable 150th anniversary event, including a live performance by the legendary Lynyrd Skynyrd. Switch was...

Walking through the 2026 Sweets & Snacks Expo was like entering a giant candy aisle. Since it’s been a few years since our last visit, I wanted to share some fresh observations. Supersized to Stop You On the visual storytelling front, a major trend we saw right away was brands using huge product replicas and...

At Switch, some people keep things running, while others quietly make everything possible. Dave Blankenship is one of those people.  As our IT System Administrator, he’s been a steady force on the team for over four years, jumping between departments, solving problems on the fly, and making sure all fires are put out as soon...