Putting the Attendee in the Spotlight One of the things we pride ourselves at Switch is our ability to partner with other creative agencies and internal marketing teams of our clients. For TOKY’s trade show client, Ambetter Health, Switch partnered with two creative teams to turn a strong brand point of view into a physical experience...

Every year, Asembia’s Specialty Pharmacy Summit (#AXS26) brings together thousands of healthcare professionals, innovators, and industry leaders for one of the most influential events in specialty pharmacy. Creating an exceptional experience at that scale requires more than what attendees see on stage. For AXS26, Switch partnered with Asembia to help deliver, support, and amplify the...

When one of America’s most iconic brands celebrates 150 years, the experience needs to be just as legendary as its legacy. Late May of this year, thousands of fans gathered at the historic Anheuser-Busch Brewery in St. Louis for a memorable 150th anniversary event, including a live performance by the legendary Lynyrd Skynyrd. Switch was...

If there’s one thing winning brands are proving heading into 2026, it’s this: immersive doesn’t mean complicated. Audiences are burned out on passive hybrid events — they want micro-experiences, personalized brand moments, and activations powered by real engagement and smart tech.​ What’s Trending in Experiential Marketing Micro-Events Drive Big Loyalty: Small-scale pop-ups and exclusive gatherings let...