Experiential / 04.15.20 / Switch_Blog_Admin
Evolving Experiential Marketing Programs During the COVID Pandemic

Before, brands had so many strategies to push product trial – now, all of that has changed. Experiential marketing teams and brands have far less ways to entice and win consumers over. Brand experience tours have been put on hold. In-store sampling has been put on hold. Sponsorship activations have been put on hold. Events...

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Experiential / 04.02.20 / Switch_Blog_Admin
CONEXPO 2020: The Future of Construction is Being Built Around These Trends

While the hammer and nail can still get some jobs done, the construction industry and the tools they use, look quite a bit different in 2020. As with every industry, technology is evolving and reshaping the way construction crews are working on job sites. These new products, equipment and processes were on full display at...

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Experiential / 08.01.19 / Switch_Blog_Admin
Bosch Power Tools – Five Years of Educating and Entertaining Construction Crews

Each year, the Power Tools Division of the Bosch Group launches more than 100 new products and accessories into the global market. Yet, the most important aspect to these tools is designing them with the user in mind. For five years now, Switch and Bosch have partnered to develop experiential campaigns that have evolved over...

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Experiential / 05.23.19 / Switch_Blog_Admin
EMS 2019: Experiential Marketing and Creating Experiences that Matter

EMS 2019 is the Experiential Marketing Summit hosted by Event Marketer which takes place every year in May. Over 1,800 marketers gather to discuss how they are creating innovative, experiential marketing campaigns. Since experiential is a relatively new term that has really taken off in the past 10 years in marketing and advertising, many brands...

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