Walking through the 2026 Sweets & Snacks Expo was like entering a giant candy aisle. Since it’s been a few years since our last visit, I wanted to share some fresh observations. Supersized to Stop You On the visual storytelling front, a major trend we saw right away was brands using huge product replicas and...

Ever wonder why you can still recall your first concert, but can’t remember what you ate last week? Live events are more than just fun; they actually stick with us! At Switch, we get this, and we use that science to make experiences that are truly unforgettable. The “Everyone’s in This Together” Feeling There’s nothing...

  When you work in industries like construction and manufacturing that keep America running, your audience wants more than a handshake and a flashy booth. They want proof. Demonstrations. Results. That’s where the challenge for many in the experiential marketing space comes into play: How do you create an authentic brand experience that moves the...

Every year, InfoComm sets the stage for showcasing the latest advancements in audiovisual technology, bringing together industry professionals from around the world. This year’s event, held in Orlando, Florida, was no exception, featuring an extensive array of products and innovations across various sectors. Our Chief Operating Officer, Roy Scardina, attended to discover the latest technologies...