Every year, Asembia’s Specialty Pharmacy Summit (#AXS26) brings together thousands of healthcare professionals, innovators, and industry leaders for one of the most influential events in specialty pharmacy. Creating an exceptional experience at that scale requires more than what attendees see on stage. For AXS26, Switch partnered with Asembia to help deliver, support, and amplify the...

Walking through the 2026 Sweets & Snacks Expo was like entering a giant candy aisle. Since it’s been a few years since our last visit, I wanted to share some fresh observations. Supersized to Stop You On the visual storytelling front, a major trend we saw right away was brands using huge product replicas and...

Ever wonder why you can still recall your first concert, but can’t remember what you ate last week? Live events are more than just fun; they actually stick with us! At Switch, we get this, and we use that science to make experiences that are truly unforgettable. The “Everyone’s in This Together” Feeling There’s nothing...

  When you work in industries like construction and manufacturing that keep America running, your audience wants more than a handshake and a flashy booth. They want proof. Demonstrations. Results. That’s where the challenge for many in the experiential marketing space comes into play: How do you create an authentic brand experience that moves the...