Experiential, Meetings & Events / 05.06.21 / Switch_Blog_Admin
Communicating Your Brand Story Through Environmental Design

Environmental design speaks to creating a temporary or permanent environment that isn’t just a place… but an experience. It’s one of the ways a brand story can really come to life. For Switch, environmental design is the intersection where branding, interior design, and storytelling converge. When these three components come together, brands are able to...

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Digital, Meetings & Events / 02.09.21 / Switch_Blog_Admin
Internal Communications that are Informative, Motivating, and Engaging

“We want everyone drinking from the same hose.” How often have you heard someone within your company say that to rally their team? And while the phrase may seem trite, the idea of an entire team working cohesively and around the same beliefs is something that rings true. Now, that’s a sentiment that every business...

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Meetings & Events / 01.08.21 / Switch_Blog_Admin
How to Apply 2020 Lessons to Your 2021 Meeting or Event

The term virtual meeting maybe should have been Merriam-Webster’s Word of the Year. While the concept is far from new, it wasn’t until 2020 forced many businesses to begin to really embrace this way of engaging audiences remotely. Despite the COVID-19 pandemic creating more of a need for virtual meetings & events, the concept is...

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Meetings & Events / 08.17.20 / Switch_Blog_Admin
Live, Hybrid, and Streaming: Virtual Meetings & Events Offer Multiple Solutions

Not every music festival is a Coachella or SXSW. Not every movie looks like a Marvel superhero blockbuster. Not every band sounds like The Rolling Stones (though there are many that try). This same idea applies to the meetings & events industry. There are too many types of events to list. Galas, fundraisers, product launches,...

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