The overhead lights go down and spotlights ignite the stage. The centerpiece of the stage comes into focus anchored by supporting screens and banners. There is a collective, unified feeling that washes over the audience – a positive energy that emanates from each audience member as they gaze ahead. The audio overhead triggers the start...

  For an event like the Great Forest Park Balloon Race, Switch is getting fired up months before the balloons ignite their flames in the park. Eleven months, to be exact. Meetings are held, information is collected, and the initial steps are taken to ensure that the event is even better than the year before....

It happens all the time. The lights go down and the speaker steps out onto the stage. And within minutes (sometimes even seconds) of beginning their presentation, the audience is gone. Daydreaming, napping, checking their phones… you name it, we’ve seen it. The biggest challenge that companies face when hosting a business meeting is engaging...

Pop-up dinners, pop-up shops, pop-up galleries, pop-up magazines – the limited availability of products and experiences is becoming its own kind of marketing capital. One that brands are investing in, building upon and expanding into a boom of pop-up promotions worldwide. So how do you make a lasting impact with temporary tactics? At Switch, we...