Each year, it gets harder to break through a crowded market and get your brand off the ground. Not only are you up against the immediate competition related to your category, but you are competing against every other brand that’s fighting for a spot in the headspace of today’s consumer. There is only so many...

Stand out. It’s a simple goal, but achieving it in the midst of trade show crowds and competitors is a unique challenge. The floor is set to show off the best and brightest in the industry, and your brand has one shot to break through. How do you do it?

Pop-up dinners, pop-up shops, pop-up galleries, pop-up magazines – the limited availability of products and experiences is becoming its own kind of marketing capital. One that brands are investing in, building upon and expanding into a boom of pop-up promotions worldwide. So how do you make a lasting impact with temporary tactics? At Switch, we...

We see ads every day. Billboards, pre-roll, emails, signage and even good old-fashioned commercials. And yet, when an ad uses sharp imagery and clear messaging to create something memorable, you stop and take note. That’s why brands around the world use vehicle graphics. While advertising often mimics itself and blends together, vehicles that have been...