Later this month, Nicole will be gracing the BizBash stage to share data and insight on social media-driven brand amplification. To prepare for her presentation, she decided to explore the social reach of one of the nation's most anticipated and talked about events: SXSW.

Music, food and wine festivals, much like dating apps, seem to grow in number each year. But the increased volume doesn’t necessarily make it easier to source events…or dates. So how do you find the best events for a client’s activation? …And seriously, will I EVER have a successful date?

With hundreds of vehicles on the road, how does Switch ensure safety and precision? We streamline processes to keep Brand Ambassadors safe and keep schedules in check.

Where there are people, there will be brands – and the Big Game is no exception. But is this level of sponsorship the smartest, most viable means of leading consumers to YOUR brand? We're not so sure. Here's why.