Last week, several “Switchers” flew out to The City By The Bay to attend Event Marketer’s Experiential Marketing Summit. With keynote speakers from Bacardi and Target, the annual conference drew in about 1,500 eager marketers. So what did Switch take from the event? Any new trends? Exciting advances in technology? Cool swag? We asked Switch...

The desire for meaningful engagement transcends differences in cultures, beliefs, and languages. In this guest post, Diego Del Valle of Maniac, an experiential marketing firm in Mexico City, shares his thoughts and history on experiential marketing in Latino markets.

What does festival season look like this year? How can a sponsor activate in a meaningful way? What are the trends driving participation in these events? To help answer these questions, we spent a weekend at the PollStar Live music conference in Nashville, TN.

Later this month, Nicole will be gracing the BizBash stage to share data and insight on social media-driven brand amplification. To prepare for her presentation, she decided to explore the social reach of one of the nation's most anticipated and talked about events: SXSW.