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More than 1,000 marketers gathered in Las Vegas November 3-6 for EventTech, the world’s largest technology lab. Attendees could choose from more than 100 different sessions on using social media and technology to enhance live experiences. Here are a few of my favorite takeaways, case studies and trends from EventTech.

Switch's latest strategic brief explores the Mexican-American family, a demographic that has dynamically shifted from limiting assumptions and stereotypes. What does this mean to marketers? And why can you lean on Switch for this insight?

Michael McMahon is a seasoned "road warrior," having toured on multiple programs for our clients. It's an experience few people get to have – so Michael was happy to share his tips and tricks for making it on the road.