Before an activation kicks off, we need the right staff to keep things moving. From engaging consumers to meeting scheduling demands, there is a lot of responsibility on brand ambassadors – so how do we find a prospect that can measure up?

Digital projects have endless possibilities and options. It can be difficult to focus your vision and determine the budget. These tips can help you understand which investment will help you reach your goals.

The time for Oktoberfest draws nigh, and with it comes flowing beer, hot pretzels and a thirsty crowd. Here's how to make the most of your autumn event.

Hiring talent to appear at your event can have a profound impact on brand perception and audience sentiment – as long as expectations and processes are in place.