Summer’s extended daylight and higher temperatures sets the stage for connecting your brand to its audience. Whether your goal is to generate awareness and sales for an emerging product or rally excitement and loyalty for an established brand, sampling product is an appealing strategy.

Last month, Switch collaborated with Arts & Education Council to host an Art Makers learning session – a free event catered toward not-for-profit movers and shakers.

Tom Eisenhauer, Director of Events, Meetings and Project Management, oversees many of the talented, hardworking producers and project managers who bring ideas on paper to life for our diverse range of clients.

We sat down with Switch Program Manager Joe Rekowski, who helps us bring to life at-track experiences for our clients, to learn about some trends and best practices for your NASCAR sponsorship.