We decided to take a look at the beloved “Star Wars” universe and rank the film posters from worst to first.

Ann Slayton, Equipment Rental Manager at Switch, is rarely seen at her desk. Instead, you can find Ann hustling in Switch’s massive equipment storage space or on-site at client events, bringing exciting experiences to life.

Wherein we tell you what we learned from spending a couple of days exploring the SEMA convention center in awe.

More than 1,000 marketers gathered in Las Vegas November 3-6 for EventTech, the world’s largest technology lab. Attendees could choose from more than 100 different sessions on using social media and technology to enhance live experiences. Here are a few of my favorite takeaways, case studies and trends from EventTech.