More than 1,000 marketers gathered in Las Vegas November 3-6 for EventTech, the world’s largest technology lab. Attendees could choose from more than 100 different sessions on using social media and technology to enhance live experiences. Here are a few of my favorite takeaways, case studies and trends from EventTech.

Rebranding a charitable foundation involves a lot of listening and interpretation. It’s passionate, compassionate, complicated and meaningful.

Jerky is a major player in the C-Store space … and brands look to NACS as a catalyst for category growth.

Design is at the heart of everything we do – from event production, to website development, to … well, ping pong tournaments.