Last week, several “Switchers” flew out to The City By The Bay to attend Event Marketer’s Experiential Marketing Summit. With keynote speakers from Bacardi and Target, the annual conference drew in about 1,500 eager marketers. So what did Switch take from the event? Any new trends? Exciting advances in technology? Cool swag? We asked Switch...

The desire for meaningful engagement transcends differences in cultures, beliefs, and languages. In this guest post, Diego Del Valle of Maniac, an experiential marketing firm in Mexico City, shares his thoughts and history on experiential marketing in Latino markets.

Michael McMahon is a seasoned "road warrior," having toured on multiple programs for our clients. It's an experience few people get to have – so Michael was happy to share his tips and tricks for making it on the road.

Even with a career in graphic design, it can be challenging to find new ways to stretch your creativity and skills beyond the tools and processes used on a daily basis. In this post, one of our art directors explains how she is (literally) carving out new avenues of creative application in her free time.