Experiential / 05.22.15 / Switch Marketing Team
Experiential Marketing South of the Border

The desire for meaningful engagement transcends differences in cultures, beliefs, and languages. In this guest post, Diego Del Valle of Maniac, an experiential marketing firm in Mexico City, shares his thoughts and history on experiential marketing in Latino markets.

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How To / 05.18.15 / Switch Marketing Team
The Life of a Road Warrior

Michael McMahon is a seasoned "road warrior," having toured on multiple programs for our clients. It's an experience few people get to have – so Michael was happy to share his tips and tricks for making it on the road.

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Culture / 04.28.15 / Switch Marketing Team
The Art of S-l-o-w-i-n-g Down

Even with a career in graphic design, it can be challenging to find new ways to stretch your creativity and skills beyond the tools and processes used on a daily basis. In this post, one of our art directors explains how she is (literally) carving out new avenues of creative application in her free time.

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How To / 04.25.15 / Switch Marketing Team
Image Concept #3 – RGB vs. CMYK

"Red, white and blue" evokes a very specific color palette for Americans. It's Patriotism 101. But as it turns out, real-world application of color theory can be complex, especially among devices.

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