How To / 03.27.15 / Switch Marketing Team
The Green Grass of Account Management

The grass always seems greener whether you are single or in a relationship. That goes for ALL relationships, even those among Account Executives and clients. To keep the dynamic positive and mutually beneficial, remember: the grass is greenest where you water it.

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Digital / 03.21.15 / Switch Marketing Team
Image Concept #2: Raster vs. Vector

In Part Two of his series, Steve calls on his favorite color palette – red, white and blue – to show the differences between vector and raster image formats. Let's do this, America!

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Culture / 03.11.15 / Switch Marketing Team
A Hate-Love Relationship With Daylight Saving Time

An extra hour of sun is a well-received change after a long winter, and people are spending more time outside. For us, that means cranking the activation level to 11.

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Experiential / 03.10.15 / Switch Marketing Team
Festivals and Dating – What Can You Learn?

Music, food and wine festivals, much like dating apps, seem to grow in number each year. But the increased volume doesn’t necessarily make it easier to source events…or dates. So how do you find the best events for a client’s activation? …And seriously, will I EVER have a successful date?

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