The World Cup: Battle of the Brands
While the best teams have begun to compete on the pitch for world supremacy, top brands compete off of the field for consumers' attention. Junior copywriter Brendan Lyss explores some of the best and most popular adverts throughout the World Cup thus far.
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Good for a Body & a Brand: Accountable Care vs. Creative
Accountable Care Oganizations (ACOs) are not a new concept. As a marketing agency with a hearty healthcare practice, we consider ourselves an Accountable Creative Organization with two striking similarities.
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The World Cup Soccer Craze: One Pitch You Can Bet On
On June 12, 32 international soccer teams will begin to vie for the ultimate title ... World Cup Champions. Here at Switch, participants will compete for 64 days to win our own World Cup ... pool that is.
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