Digital / 06.24.14 / Switch Marketing Team
What RoboCop Can Teach Us About User Experience

The process of User Experience can be ambiguous and far from definitive. However, a look into the cult-classic RoboCop can teach us four prime directives that are key to uncovering and interpreting data for any UX study.

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Culture / 06.24.14 / Switch Marketing Team
Switched On

This week, we're searching for secret worlds and fast-paced music.

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Branding, Culture / 06.17.14 / Switch Marketing Team
Blending Profession & Passion: One Switcher’s Story

In honor of Take Your Dog to Work Day on Friday, June 20th, Senior Art Director Jessi McNamara shares her story on how she blends her profession and passion of animal advocacy through Even Chance and more.

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Branding / 06.17.14 / Switch Marketing Team
The World Cup: Battle of the Brands

While the best teams have begun to compete on the pitch for world supremacy, top brands compete off of the field for consumers' attention. Junior copywriter Brendan Lyss explores some of the best and most popular adverts throughout the World Cup thus far.

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