Imagine a cereal box large enough to serve 160,000 people. That is exactly what Post Foods had in mind when they asked us to bring their wild idea to life.

This week we're tuned in to feel-good folk rock, America's pastime and social insights.

Senior Copywriter, Brendan Corcoran, is a team player to the core. When he isn’t empowering clients and Switch with his skillful writing abilities, he takes to the local music scene as front man of his band, Runoff.

In an industry where break-through creative is worth its weight in gold, price is often not the best way to make a decision. One of the major changes in the agency business in the past seven to 10 years has been the increased role of procurement departments.