Ever wonder why you can still recall your first concert, but can’t remember what you ate last week? Live events are more than just fun; they actually stick with us! At Switch, we get this, and we use that science to make experiences that are truly unforgettable. The “Everyone’s in This Together” Feeling There’s nothing...

  When you work in industries like construction and manufacturing that keep America running, your audience wants more than a handshake and a flashy booth. They want proof. Demonstrations. Results. That’s where the challenge for many in the experiential marketing space comes into play: How do you create an authentic brand experience that moves the...

  In the constantly evolving world of marketing your brand, it can be easy to fall into a rut of doing things the same way they have always been done. However, taking creative risks can pay off in a big way, and in 2023 it is more important than ever for organizations to be willing...

There’s no one right way to bring a product sampling campaign to market, but there’s certainly a lot of wrong ways. We’ve all seen it. Brand ambassadors that don’t have knowledge of the product. Lackluster assets that don’t make the footprint stand out and speak to the brand. An overall experience that doesn’t leave you...