The desire for meaningful engagement transcends differences in cultures, beliefs, and languages. In this guest post, Diego Del Valle of Maniac, an experiential marketing firm in Mexico City, shares his thoughts and history on experiential marketing in Latino markets.

What does festival season look like this year? How can a sponsor activate in a meaningful way? What are the trends driving participation in these events? To help answer these questions, we spent a weekend at the PollStar Live music conference in Nashville, TN.

Later this month, Nicole will be gracing the BizBash stage to share data and insight on social media-driven brand amplification. To prepare for her presentation, she decided to explore the social reach of one of the nation's most anticipated and talked about events: SXSW.

Music, food and wine festivals, much like dating apps, seem to grow in number each year. But the increased volume doesn’t necessarily make it easier to source events…or dates. So how do you find the best events for a client’s activation? …And seriously, will I EVER have a successful date?