Walking through the 2026 Sweets & Snacks Expo was like entering a giant candy aisle. Since it’s been a few years since our last visit, I wanted to share some fresh observations. Supersized to Stop You On the visual storytelling front, a major trend we saw right away was brands using huge product replicas and...

2026 isn’t about doing more. It’s about working smarter, being bolder, and acting with intention. The industry-leading brands won’t just follow trends, they’ll create experiences people remember. Here’s what we see shaping marketing in 2026, and how Switch is already preparing for what’s next. Intentional Experiences, Not Just Events In 2026, “having a presence” isn’t...