Activating for the Long Haul: Going Where No Brands Have Gone Before
How can you keep your long-term sampling program moving at warp speed? Our Associate Project Manager shared a few tips for smooth sailing and a successful mission.
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Matching Brand Ambassadors with Brands
Before an activation kicks off, we need the right staff to keep things moving. From engaging consumers to meeting scheduling demands, there is a lot of responsibility on brand ambassadors – so how do we find a prospect that can measure up?
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Back to School Basics: Sampling on Campus
Before your brand embarks on a campus tour, make sure your activation is set up to turn students into loyal customers.
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If You Ain’t First, You’re Last: Activations at Racing Events
Every brand is driven to engage the die-hard fans of this competitive sport – so how can you stand out?
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