With hundreds of vehicles on the road, how does Switch ensure safety and precision? We streamline processes to keep Brand Ambassadors safe and keep schedules in check.

Where there are people, there will be brands – and the Big Game is no exception. But is this level of sponsorship the smartest, most viable means of leading consumers to YOUR brand? We're not so sure. Here's why.

During summer 2014, Switch jumped at the opportunity to collaborate with Uber and Target on a time-sensitive, high-impact activation around Lollapalooza – but as with any activation, it came with challenges.

The advantage of experiential marketing is that you can engage multiple senses simultaneously, creating an emotional interaction that has the power to win consumer loyalty on a human level.