Before an activation kicks off, we need the right staff to keep things moving. From engaging consumers to meeting scheduling demands, there is a lot of responsibility on brand ambassadors – so how do we find a prospect that can measure up?

Before your brand embarks on a campus tour, make sure your activation is set up to turn students into loyal customers.

Every brand is driven to engage the die-hard fans of this competitive sport – so how can you stand out?

Program Manager, Kimmy Favazza, explains how you can leverage the widespread enthusiasm brought on by a major holiday for heightened activation success.