Program Manager, Kimmy Favazza, explains how you can leverage the widespread enthusiasm brought on by a major holiday for heightened activation success.

Leveraging an existing crowd to create brand engagement can be a strategic move, as long as you adequately prepare.

For sampling to serve a greater purpose than product distribution, several major processes must be checked off your list.

Imagine a cereal box large enough to serve 160,000 people. That is exactly what Post Foods had in mind when they asked us to bring their wild idea to life.