Before your brand embarks on a campus tour, make sure your activation is set up to turn students into loyal customers.

Every brand is driven to engage the die-hard fans of this competitive sport – so how can you stand out?

Program Manager, Kimmy Favazza, explains how you can leverage the widespread enthusiasm brought on by a major holiday for heightened activation success.

Leveraging an existing crowd to create brand engagement can be a strategic move, as long as you adequately prepare.