Determining the right balance between physical and digital engagements at experiential events is no easy task. But, have no fear! Switch's Experiential Formula Guide is here to help.

Managing field activations at major events is not so easy as it may look. One of our skilled project managers, April Hayes shares what it takes to manage a successful field sampling program of all varieties.

This month we spotlight our NASCAR roots with a look back at one of our longest running campaigns.

In an increasingly crowded marketplace, it can be hard for brands to find space to grow. Learn how real estate can be used as a strategic resource when building an audience.