Not all of your Mobile Marketing Specialists have to be truck drivers; however, all of your truck drivers should be Mobile Marketing Specialists.

Determining the right balance between physical and digital engagements at experiential events is no easy task. But, have no fear! Switch's Experiential Formula Guide is here to help.

Managing field activations at major events is not so easy as it may look. One of our skilled project managers, April Hayes shares what it takes to manage a successful field sampling program of all varieties.

This month we spotlight our NASCAR roots with a look back at one of our longest running campaigns.