The second installment of Music at the Intersection summer series was a huge hit as St. Louisans gathered at Strauss Park for a beautiful evening of art, music and beer.

When a product demo involves chop saws and hammer drills and targets seasoned professionals, your brand ambassadors need to know their stuff. But unlike many mobile tours, the highly efficient Bosch Power Tour hinged on something else – independence.

Last week, several “Switchers” flew out to The City By The Bay to attend Event Marketer’s Experiential Marketing Summit. With keynote speakers from Bacardi and Target, the annual conference drew in about 1,500 eager marketers. So what did Switch take from the event? Any new trends? Exciting advances in technology? Cool swag? We asked Switch...

The desire for meaningful engagement transcends differences in cultures, beliefs, and languages. In this guest post, Diego Del Valle of Maniac, an experiential marketing firm in Mexico City, shares his thoughts and history on experiential marketing in Latino markets.