Leveraging an existing crowd to create brand engagement can be a strategic move, as long as you adequately prepare.

For sampling to serve a greater purpose than product distribution, several major processes must be checked off your list.

In an industry where break-through creative is worth its weight in gold, price is often not the best way to make a decision. One of the major changes in the agency business in the past seven to 10 years has been the increased role of procurement departments.

When assembling an experiential marketing program, creating the right team is a crucial step in the game. Following the right recruiting and onboarding strategies are necessary to succeed.