Experiential, How To / 08.19.14 / Switch
Challenges of Activating at an Event with 100,000+ People

Leveraging an existing crowd to create brand engagement can be a strategic move, as long as you adequately prepare.

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Experiential, How To / 08.04.14 / Switch
From Sample to Necessity: The Value of a Free Handout

For sampling to serve a greater purpose than product distribution, several major processes must be checked off your list.

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How To / 07.15.14 / Switch
Partnering with Procurement and Making it Work

In an industry where break-through creative is worth its weight in gold, price is often not the best way to make a decision. One of the major changes in the agency business in the past seven to 10 years has been the increased role of procurement departments.

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How To / 06.24.14 / Switch
Managing an Army: Recruiting & Onboarding Field Staff

When assembling an experiential marketing program, creating the right team is a crucial step in the game. Following the right recruiting and onboarding strategies are necessary to succeed.

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