When you work in industries like construction and manufacturing that keep America running, your audience wants more than a handshake and a flashy booth. They want proof. Demonstrations. Results. That’s where the challenge for many in the experiential marketing space comes into play: How do you create an authentic brand experience that moves the needle? Let’s explore some of the ways we have made “progress” for some of the biggest names at Farm Progress and the agriculture industry.

Taking Training to the Field: John Deere Road Scholars

When John Deere needed to train dealership teams across the country, they didn’t want to disrupt workflow by sending their people to distant conventions. The solution? We built the learning right into the landscape.

Our 53-foot mobile classroom hit the road, fully equipped with next-level tech, satellite systems, and all the tools of a top-tier training facility. Dealers got face-to-face, hands-on learning without sacrificing manpower or travel dollars. And John Deere walked away with over $500,000 in build savings plus a flexible marketing platform that doubled as a hospitality suite.
You won’t find more eager “students” than the ones kicking tires in an actual cornfield.

Changing Perceptions: Recruiting New Talent for John Deere

Sometimes the biggest shift isn’t technical—it’s cultural. Facing a wave of retirements and a changing labor pool, John Deere needed to refresh its reputation for a new generation of talent. Switch delivered Real World Opportunities: a multimedia recruitment campaign in the style of reality TV, bringing candor and personality to every touchpoint—web, social, live events, and counselor kits.

The impact? A revitalized workforce pipeline and an authentic new face for the brand. Young prospects saw John Deere as future-forward, not stuck in the past.

Massive Stage, Massive Impact: Global Dealer Meetings

When you’ve got 41 new products (from compact tractors to massive combines) to unveil to 18,000+ global dealers, you need more than a microphone. Switch produced multi-lingual extravaganzas in both Albuquerque and Seville, complete with jaw-dropping reveals, dazzling choreography, and seamless translation into six languages.

Bottom line: Dealers got an insider’s look at the latest gear, felt the excitement, and walked away ready to reach new customers with confidence.

Gamifying Growth: After-Market Dealer Meetings

Dealer motivation needs more than encouragement—it needs engagement. By scripting live “pseudo-dealer” journeys and breaking the “fourth wall” (literally bringing vehicles through the screen), we helped dealers identify—and smash through—the obstacles holding them back in sales.

They left reinvigorated, with new energy, strategies, and a sense that they’re part of something big.

Bosch: Putting Power Tools in Their Hands

It’s one thing to show off tools in a catalog. It’s another to deliver them straight to the construction site, where getting your hands dirty is half the point. Switch powered a massive North American road tour for Bosch, pairing targeted training with data capture to deliver real ROI:

• 91 events across the US & Canada

• 12,484 construction pros engaged

• 5,663 user profiles captured on social media

• 35% YoY sales spike

  One more bonus? An Event Marketer Ex Award for “Best Mobile Marketing Tour.”

At Switch, we don’t just show up—we roll up our sleeves and deliver the kind of proof you can see, feel, and measure. Because in this industry, talk is cheap—impact is everything.

Want custom activations, show-stopping exhibits, or business meetings that leave a mark?
Contact Switch when you want to grow your marketing efforts.