Every year, Asembia’s Specialty Pharmacy Summit (#AXS26) brings together thousands of healthcare professionals, innovators, and industry leaders for one of the most influential events in specialty pharmacy. Creating an exceptional experience at that scale requires more than what attendees see on stage. For AXS26, Switch partnered with Asembia to help deliver, support, and amplify the Summit experience, from event production and breakout room management to video production, content creation, and real-time social storytelling.
Our goal was simple: create an experience that resonated with attendees in the room while extending the impact of the event far beyond the walls of the venue.
Supporting the Experience from Every Angle
At an event the size and scale of AXS26, seamless execution is everything. Throughout the week, our team worked alongside Asembia to support multiple aspects of the attendee experience, helping ensure every session, presentation, and interaction ran smoothly.
Our support included:
- Event production and show support
- Producer and event coordination responsibilities
- Breakout room management and execution
- Speaker support and presentation coordination
- Video production and playback management
- Real-time content capture and storytelling
- Social media strategy and execution
- Interactive activations/VR Asembia logo photo opportunity
- Post-event content organization and activation
By combining production expertise with strategic storytelling, our team helped create an experience that informed, engaged, and inspired attendees throughout the Summit.
Blending Physical and Digital Experiences
One of the most engaging activations at AXS26 was an interactive augmented reality experience designed and produced by the Switch team.
Attendees were invited to scan a custom-built AXS installation, triggering an immersive digital experience where animated butterflies emerged from the physical structure, creating a memorable moment that blended experiential design with emerging technology.
The activation provided attendees with a unique opportunity to interact with the AXS brand in a way that was both visual and shareable, demonstrating how physical environments and digital storytelling can work together to create deeper audience engagement.
By combining experiential design, creative technology, and strategic storytelling, the activation transformed a static event element into an interactive experience that extended the impact of the Summit both onsite and across social platforms.
Bringing Stories to Life Through Content
Beyond event operations, our team focused on capturing the moments, conversations, and insights that make AXS26 such a valuable industry experience.
From keynote sessions and breakout discussions to networking opportunities and behind-the-scenes moments, we developed content designed to engage audiences both onsite and online.
Throughout the event, our dedicated social media manager produced:
- Real-time social content and event coverage
- Speaker and attendee interviews
- Behind-the-scenes content
- Daily recap videos
- Educational and thought leadership content
- Post-event highlight assets
This approach allowed Asembia to extend the reach of the Summit while creating a valuable library of content that will continue to support future initiatives.
Creating Experiences Beyond the Stage
One of the highlights of our partnership was supporting speaker content and video experiences that enhanced the attendee journey and elevated key moments throughout the event.
Whether coordinating breakout sessions, supporting presentations, managing production logistics, or capturing authentic attendee experiences, our focus remained the same: delivering meaningful moments that connected with audiences.
Extending the Impact Beyond the Event
The conclusion of a conference shouldn’t mean the end of the conversation.
By organizing and repurposing event content, developing post-event assets, and creating opportunities for continued engagement, our team helped ensure that the impact of AXS26 would continue long after attendees returned home.
From production and logistics to storytelling and social amplification, AXS26 demonstrated the power of integrating strategic event execution with creative content development.
We’re proud to have partnered with Asembia to help bring AXS26 to life and look forward to continuing to create experiences that connect communities, amplify stories, and leave lasting impressions at #AXS27!
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