Before you pour your activation budget into refurbishing an Airstream camper, do your research. What kind of engagement is right for your brand and your audience? And even before that – what kind of festival is right for your brand?

Nightclub & Bar is a trade show where beer and spirits brands put their best and newest cups forward (see what I did there?) to capture the attention of drinking establishments across the country. Of course, the show makes its home in Las Vegas, the world’s epicenter of nightlife fun (for most people). We recapped some trends of which to take note in this post.

Before your emerging brand makes an investment in field marketing tours and festival sponsorships, there are some simple factors to consider to really get the wheels rolling.

Stafford Warneke, Director of Mobile Operations at Switch, is at the helm of our field marketing programs, leading teams internally and on the field to bring meaningful experiences to life.