Gregg Eilers, VP, Business Meetings + Live Events, shares what makes live content "click" with the audience. Strap in, sit back and experience the Power of Awe.

Earlier this month, several Switchers trekked to Austin to experience SXSW Interactive, a whirlwind of conferences, technology demonstrations, live music, panels and more. In this recap, we share our observations of the VR landscape ... and beyond.

Before you pour your activation budget into refurbishing an Airstream camper, do your research. What kind of engagement is right for your brand and your audience? And even before that – what kind of festival is right for your brand?

Nightclub & Bar is a trade show where beer and spirits brands put their best and newest cups forward (see what I did there?) to capture the attention of drinking establishments across the country. Of course, the show makes its home in Las Vegas, the world’s epicenter of nightlife fun (for most people). We recapped some trends of which to take note in this post.