Before your emerging brand makes an investment in field marketing tours and festival sponsorships, there are some simple factors to consider to really get the wheels rolling.

Stafford Warneke, Director of Mobile Operations at Switch, is at the helm of our field marketing programs, leading teams internally and on the field to bring meaningful experiences to life.

For those of us at Switch, 2016 is the year of honoring our roots, the year to celebrate the once-and-future icon of experiential and experience, the year of … the Spinwheel.

I left CES overwhelmed. Inspired. And curious – how can you cut through the noise at a major event?