When it comes to building strong client relationships, providing strategic direction and seeing activations through, Nicole is the first to jump on a plane to make stuff happen – and she has the air miles to prove it.

On this week's Switched On, we're reading self-depreciating humor and listening to catchy pop.

A gamification element can help your brand stand out at an event. But if no one plays, what’s the point? If you answer the right questions and apply your findings, your audience and brand will get more from a gamification strategy.

‘Tis the season of giving – and this year we’re giving second chances … to fruitcake. Let’s trade pitchforks for dessert forks and learn why this detested recipe deserves more.