On this week's Switched On, we're DIY-ing, listening to timeless tunes and watching TV from the edge of our seat.

This year, it doesn’t matter whom you sit next to at the dinner table. Our handy Thanksgiving Rules of Engagement are sure to liberate you from awkward or forced conversation. Enjoy it!

During summer 2014, Switch jumped at the opportunity to collaborate with Uber and Target on a time-sensitive, high-impact activation around Lollapalooza – but as with any activation, it came with challenges.

The advantage of experiential marketing is that you can engage multiple senses simultaneously, creating an emotional interaction that has the power to win consumer loyalty on a human level.