During summer 2014, Switch jumped at the opportunity to collaborate with Uber and Target on a time-sensitive, high-impact activation around Lollapalooza – but as with any activation, it came with challenges.

The advantage of experiential marketing is that you can engage multiple senses simultaneously, creating an emotional interaction that has the power to win consumer loyalty on a human level.

On this week's Switched On, we're juggling multiple shows and getting lost in solo work.

Mr. Kevin Quigley, Executive Vice President of Switch™, has plenty of surprises up his sleeve. In his Switched On interview, we learned about black belt in Kenpo Karate, hobbies and inspirations. Today Kevin is willing to share another surprising fact.