Activating for the Long Haul: Going Where No Brands Have Gone Before
How can you keep your long-term sampling program moving at warp speed? Our Associate Project Manager shared a few tips for smooth sailing and a successful mission.
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Matching Brand Ambassadors with Brands
Before an activation kicks off, we need the right staff to keep things moving. From engaging consumers to meeting scheduling demands, there is a lot of responsibility on brand ambassadors – so how do we find a prospect that can measure up?
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Switched On
This week we're listening to local alt rock, reading comforting chapters... and still watching good baseball!
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Patient Engagement – A Hot Topic at Healthcare Leadership Forum
At Healthcare Leadership Forum, we caught wind of new ways caregivers are aiming to improve patient engagement
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